User-generated content, or UGC, has become the creative that performs best in ecommerce advertising. Videos of real people showing and using the product convert far better than a studio piece, and keeping Meta and TikTok campaigns fed means producing a lot of it and refreshing it often. That is where UGC tools come in.
There are two main families. Marketplaces of real creators, where you post a brief and receive a video from a real person in exchange for a fee, and AI generators, which create UGC-style videos with avatars, cheaper and faster though less authentic. In this article we look at the three best tools in 2026 for a brand selling in Spain, with their approximate pricing and what each one suits.
We also flag an important detail. Several of the best-known UGC tools only work with US creators and have no Spanish-speaking creators, so the content you get is in English. We cover them at the end so you can see why they didn't make our top three.
Why do you need a UGC tool?
Building your own team of creators is slow and expensive. You have to find them, negotiate with each one, manage product shipments and review the material, all for a channel that demands constant volume and renewal. A UGC tool takes care of that operational side, either by connecting you with creators who film for you or by generating the videos with AI.
For a brand selling in Spain, the key question goes beyond cost: does the tool have creators who speak Spanish or film for your market? Many of the most popular platforms are American and their content comes out in English, which is no use if you sell in Spain. These are the three that work best in 2026 for a Spanish store.
1. Influee, the best for Spanish-language UGC
Influee is the most complete option for the European market. It has more than 100,000 creators in over 30 countries, including Spain, and delivers videos subtitled in dozens of languages, so you can get genuine Spanish-language content rather than a forced translation. You post the brief, choose a creator and receive the material, with unlimited revisions included.
It works on a subscription from around $229 a month plus a fee per creator. It isn't the cheapest option, but for a brand that wants authentic Spanish-language UGC filmed for its market, it covers that need best. If your priority is a creator who speaks the way your customers do, start here.
2. Insense, the best for taking UGC into your ads
Insense is built for paid social. As well as connecting you with creators, it lets you take their videos straight into your Meta and TikTok campaigns with whitelisting, meaning the ad runs from the creator's own profile. That makes the ad look even more organic and usually improves performance, which is exactly what you want when UGC is your main creative.
It runs on a subscription from around $400 to $500 a month plus payment to each creator, so it is a bigger investment than Influee. It makes sense when your focus is advertising and you want a steady flow of creatives ready for the ad account, without downloading and re-uploading files manually. For a brand with serious spend on Meta and TikTok, it is the most practical option.
3. Creatify, the best AI option
If you are after volume and speed at low cost, Creatify generates UGC-style videos with avatars in minutes. It turns a product URL into an ad with an AI presenter who reads your script, offers hundreds of avatars and starts at around $33 a month, one of the most affordable options on the market.
It can't replace a real creator for the pieces you really want to get right, because the authenticity of a person filming at home is hard to imitate. Where it shines is testing. You can launch many variations of angle, hook and script for very little money, see which ones work in the account and save your real-creator budget for scaling the winning ideas. The usual approach is to combine a tool like this with a marketplace such as Influee or Insense.
Powerful tools that only operate in the US
There are three very well-known options worth knowing about, with one caveat if you sell in Spain: their creator base is American and they have no Spanish-speaking creators, so the content you get is in English.
Trend (trend.io) works only with US creators, around 10,000 carefully selected ones, and stands out for both video and product photography. Billo is one of the fastest for product video, with prices per video from around $99, but its creators are in the United States, Canada, the United Kingdom and Australia. JoinBrands is a huge, low-cost marketplace widely used for TikTok Shop, with a mostly American creator base.
All three are excellent for a brand selling in the United States or in English. For a Spanish store that wants Spanish-language UGC they fall short, which is why they didn't make our top three.
Which one should you choose?
To sum up, each one wins in a different area. Influee is the default option if you want real creators who film in Spanish. Insense is the choice if your priority is taking that content straight into your Meta and TikTok ads. And Creatify makes sense for producing lots of low-cost volume with AI and testing before investing in shoots.
| Tool | Approximate price | Strongest at | Best for |
|---|---|---|---|
| Influee | From ~$229/mo | Real Spanish-speaking creators | Brands selling in Spain and Europe |
| Insense | From ~$400/mo | Whitelisting for Meta and TikTok | Brands focused on paid social |
| Creatify | From ~$33/mo | Low-cost volume with AI | Testing many ad variations |
The usual approach is to combine two: an AI tool to test angles at low cost and a marketplace of real creators for the pieces that perform best. Good UGC is only half the job; the other half is knowing which creative works and how far to scale it, which is part of paid media management focused on profitability.
Frequently asked questions
What is the best UGC tool for a brand selling in Spain? For most brands, Influee, because it has real creators who film in Spanish and delivers subtitled videos. If your priority is taking that content straight into your Meta and TikTok ads, Insense is the most practical thanks to its whitelisting. And if you want low-cost volume for testing, Creatify with AI.
Which UGC tools only operate in the US? Three of the best known: Trend, Billo and JoinBrands. Trend works only with US creators. Billo and JoinBrands are American with some reach into other English-speaking markets, but none of them has Spanish-speaking creators, so for a Spanish store the content comes out in English.
Does AI-generated UGC replace real creators? Not entirely. AI produces UGC-style videos very cheaply and quickly, ideal for testing many ad variations, but a real creator conveys more authenticity and trust. The usual approach is to combine the two: AI to test at volume and real creators for the pieces that perform best.
How much does it cost to produce UGC? It depends on the format. AI generators are the cheapest, with subscriptions from around $33 a month that give you plenty of videos. Subscription marketplaces of real creators start at a few hundred dollars a month, such as Influee from around $229 or Insense from around $400, plus payment to each creator.
What is UGC used for in ecommerce? Mainly as creative for ads on Meta, TikTok and other networks, where UGC converts better than studio content. It is also used on product pages, organic social and email as social proof.
Can I use several tools at once? Yes, and it is usually the most profitable approach. An AI generator like Creatify helps you launch many variations and find the angles that work, and a marketplace like Influee or Insense lets you produce the pieces you are going to scale with real creators. That way you control cost while keeping authenticity.
The best UGC tool is the one that fits your market and the way you advertise. For a brand selling in Spain, that is rarely one of the options that only operate in the United States. Start with Influee if you want Spanish-speaking creators, with Insense if your focus is taking UGC into your ads, or with Creatify if you want to test cheaply with AI. If you want that content to become genuinely profitable ads, at STRAT we work as an ecommerce paid media agency and turn UGC into campaigns that sell.
