PrestaShop has been one of the most widely used ecommerce platforms in Southern Europe for years, but its technical maintenance, its dependence on modules and the complexity of its version upgrades lead many brands to move to Shopify in search of speed and agility.
Done properly, the migration means a step change in speed, stability and conversion. Done badly, it can cost months of search rankings. At STRAT, as an official Shopify Partner, we handle the full PrestaShop to Shopify migration, preserving catalogue, customers, orders and SEO through 301 redirects.
A complete migration transfers all the value your store has accumulated without losing data or rankings. This is what we migrate in full from PrestaShop to Shopify.
PrestaShop’s URL structure, with its parameters and IDs, differs significantly from Shopify’s, which makes the redirect plan especially delicate in this kind of migration. Without correct mapping, the result is a loss of organic traffic, mass 404 errors that Google penalises, and the disappearance of customer and order history. On top of that sits the risk of damaging email deliverability if the integrations are not reconnected properly. These are expensive problems, slow to reverse, and the reason a PrestaShop migration should never be improvised.
As an official Shopify Partner, STRAT is recognised for building and migrating high-performance ecommerce stores on Shopify and Shopify Plus. That partnership is not decorative: in a migration it is a direct guarantee that the project is run to the platform’s official standards and technical knowledge.
Verify our credentials in the official Shopify Partners directory.
We are not a developer who does the occasional migration. We work exclusively with ecommerce and we know the specifics of migrating from PrestaShop: converting combinations into variants, the difference in URL structure and reconnecting the stack. As an official Shopify Partner, we run the process preserving what actually matters: SEO, history and deliverability.
We integrate the migration with your store’s full strategy: we do not just move you to Shopify, we leave the new store optimised to convert and connected to your acquisition and retention. Every decision is made on commercial criteria, not just technical ones.
Not if the migration is done properly. The critical point in a PrestaShop migration is the 301 redirect plan, because PrestaShop’s URL structure, with its parameters and IDs, differs considerably from Shopify’s. Every old URL has to redirect to its correct equivalent so Google transfers the authority. Executed well, rankings are preserved and often improve, thanks to Shopify’s stronger technical performance.
PrestaShop handles product variants as “combinations”, a different model from Shopify’s variants. During the migration we map and convert those combinations into Shopify’s variant system, making sure the catalogue keeps its structure, prices, stock and references intact. It is one of the technical points that requires the most care and experience in this kind of migration.
Yes. We migrate the customer base with their data consent, the order history and the associated data, preserving your business history. That maintains operational continuity and analytics, and means your retention and segmentation strategy works from day one on Shopify.
It depends on catalogue size, the number of combinations, the integrations and the volume of content. A well-planned standard PrestaShop to Shopify migration is usually completed in four to eight weeks, including audit, staging build, catalogue conversion, redirect plan, validation and go-live.
Yes. We build the new Shopify store in staging while your PrestaShop store stays live and selling. The switch is executed in a controlled way at go-live, minimising interruptions, with technical cover to resolve any issue immediately.
