Yes, that is precisely our focus. We help brands from other countries enter the Spanish market with a local team on the ground: we know the Spanish consumer, the local payment methods, the logistics and how Spaniards buy online. We adapt your paid media, email marketing and Shopify store to the market so you sell profitably, not just translate your store into Spanish.
Ecommerce Agency
in Spain
We are an ecommerce agency based in Spain, specialised in DTC brands that want to sell profitably in the Spanish market. We work with online stores in fashion, beauty, home, footwear and lifestyle, integrating paid media, email marketing and Shopify development under a single reading of the business.
For an international brand, entering Spain is not just translating the store: it means adapting to the local consumer, the payment methods, the logistics and the way Spaniards buy online. We combine a local team on the ground in Spain (based in Madrid, with the option of in-person meetings) with the capacity to manage brands across the whole country and international markets.
What we do for brands selling in Spain
We help ecommerce brands sell profitably in Spain, integrating the three pillars that define an online store's growth. We do not manage isolated channels, we build a complete system of acquisition, retention and conversion adapted to the Spanish market. These are the services we offer.
Paid Media
We manage campaigns on Meta, Google, TikTok and Pinterest Ads to acquire new customers profitably, measuring in POAS and not in platform ROAS. Prospecting, retargeting and scaling coordinated in a full-funnel strategy, adapted to the Spanish market and consumer.
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Email Marketing and Automation
We build retention systems with Klaviyo and Omnisend that turn your database into a recurring revenue channel: lifecycle flows, dynamic segmentation and campaigns that multiply LTV, localised for the Spanish customer.
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Shopify Development and CRO
We develop and optimise high-conversion Shopify stores: from bespoke development to continuous conversion-rate optimisation, integrated with the acquisition and retention strategy, and configured for selling in Spain (local payment methods, VAT, buying experience).
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International Expansion
We support brands that want to scale from Spain to European and global markets with multi-country paid media, localised retention and Shopify Markets technical architecture.
See more →Ecommerce Brands that scale with STRAT
We work with ecommerce brands selling in Spain, across the rest of the country and in international markets, in sectors like fashion, beauty, home, footwear and lifestyle. We cover different moments of the lifecycle, from growing brands to consolidated accounts.
Why choose an ecommerce agency based in Spain?
If you are an international brand looking to sell in Spain, working with a local agency on the ground brings concrete advantages: real knowledge of the Spanish consumer and how they buy online, familiarity with the local payment methods and logistics, communication in the same time zone, and the option of in-person meetings in Madrid to align strategy. Spain concentrates a growing, dynamic ecommerce ecosystem, and entering it well requires more than translating your store. That said, geographical proximity is an added value, not the main one: what defines your ecommerce’s growth is real specialisation in DTC brands and the integration of acquisition, retention and technology under a single strategy. We work with that same operational depth whether your brand is entering Spain from abroad or already operating in the country.
Why STRAT?
We are not a generalist marketing agency that also does ecommerce. We work exclusively with DTC ecommerce brands and integrate paid media, email marketing and Shopify under a single reading of the business. That specialisation, together with our official partnerships with Meta, Google, Shopify, Klaviyo and Omnisend, is what sets us apart from generalist agencies.
Every decision on your account is made with tested business judgement and reported in POAS, connected directly to your P&L, not in isolated platform metrics. Whether you are entering the Spanish market from abroad or already selling in Spain, we work as your extended growth team.
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Frequently Asked Questions
In practice, yes. The Spanish consumer expects to buy in their own language, and it is not enough to translate: the tone, the communication, the payment methods and the buying experience have to be adapted to the market. We get your Shopify store ready to sell in Spain properly, from the language to the local payment methods and VAT configuration.
Spain uses the card widely, but also methods like Bizum and, increasingly, buy-now-pay-later. On the tax side, selling in Spain means charging Spanish VAT, and if you sell from another EU country, the One-Stop Shop (OSS) framework applies. We configure the store and the operation so everything is correct from day one.
No. We are based in Spain, which lets us offer in-person meetings in Madrid and close knowledge of the local ecommerce ecosystem, but we work with international brands entering the market and with Spanish brands scaling abroad. Paid media, email marketing and Shopify are managed just as effectively remotely, and most of our daily operation is digital.
Yes. Our team is based in Madrid, so for strategy alignment, presenting results or specific working sessions we can meet in person when it is useful. For brands operating from other countries we work by video call and structured reporting, which is how we run most of the operation regardless of location. What matters is the quality of communication, not the channel.
The first step is a free audit of your current situation, where we analyse your accounts, your store and your metrics to identify the most relevant opportunities to sell in Spain. From there we define a proposal adapted to your brand’s stage and goals. You can request the audit from this page.