Not if the migration is done properly. What matters is respecting contact statuses and unsubscribes, cleaning out inactive contacts and managing the sending transition gradually to preserve domain reputation in Klaviyo. A well-planned migration protects deliverability and can even improve it, by clearing out the database. The risk only appears when everything is imported without judgement and sending starts at full volume on day one.
Connectif to Klaviyo Migration
Connectif is a Spanish marketing automation platform with strong on-site personalisation, but many ecommerce brands scaling internationally, or looking for native Shopify integration and the Klaviyo ecosystem, decide to move.
The challenge in migrating between automation platforms is preserving behavioural data, workflows and, above all, deliverability. As an official Klaviyo Agency Partner, we handle the full migration from Connectif to Klaviyo while protecting your database, your automations and your sending reputation.
Why brands move from Connectif to Klaviyo
A global standard, with Shopify integration
Klaviyo is the de facto international standard in ecommerce email marketing, with the deepest native Shopify integration available. For brands scaling into other markets, finding Klaviyo talent and resources is considerably easier.
Ecosystem and community
Klaviyo's ecosystem of integrations, templates, agencies and training is extensive, which makes finding support, resources and specialist professionals straightforward.
Analytical and predictive depth
Klaviyo offers predictive analytics (predicted CLV, probability of purchase, expected date of next order) that strengthen segmentation and advanced automation.
International scalability
For brands expanding internationally, Klaviyo makes multi-market management and segmentation by geography easier within its global ecosystem.
What we migrate from your Connectif account
Migrating between automation platforms means preserving data, logic and sending reputation. This is what we move across in full from Connectif to Klaviyo.
- Contacts and subscribers: the complete database, segmented by status, with their consent intact.
- Suppressions and unsubscribes: so anyone who opted out is respected and your reputation stays protected.
- Segments: your segmentation logic rebuilt in Klaviyo’s data model.
- Workflows and automations: your Connectif workflows redesigned as Klaviyo flows.
- Behavioural data: Shopify integration to recover purchase behaviour.
- Templates: your communications adapted to the Klaviyo editor.
Our risk-free migration process
In a migration between automation platforms, the most sensitive asset is deliverability: the reputation that decides whether your emails reach the inbox. Our process protects it at every step, alongside the continuity of the automations you already have running.
Audit and mapping
We analyse your Connectif account: contacts, segments, active workflows and performance. We define what to migrate and how to rebuild your logic in Klaviyo.
2. Data migration and cleaning
We import contacts respecting statuses and suppressions, clearing out the inactive contacts that harm deliverability. We connect Klaviyo to Shopify to recover purchase behaviour.
3. Rebuilding the workflows
We recreate your Connectif automations as Klaviyo flows, adapting the logic to the new platform's model and improving it where possible.
4. Warm-up and validation
We manage the sending transition gradually to preserve domain reputation, validating deliverability before running at full volume.
What is at stake in a badly executed automation migration
Migrating between marketing automation platforms touches two sensitive assets: deliverability and the automation logic you already have running. A badly handled migration can damage sending reputation (by importing inactive contacts without judgement, or sending at full volume from the start without warming the domain) and break the continuity of your automations, leaving customers without key communications during the transition. Recovering deliverability is slow and expensive. That is why a Connectif to Klaviyo migration has to be planned around a process that protects both the data and the sending reputation.
Official Klaviyo Partner
We are Klaviyo Agency Partners, a certification that reflects our experience building email marketing and automation programmes in Klaviyo. In a migration project, that recognition translates into a concrete advantage: we run the move safeguarding the most delicate asset in your channel, deliverability, with direct technical backing from the platform.
- Official Klaviyo support and training: we have a priority channel with the platform and access to betas and ongoing training, which speeds up resolving any incident during the move.
- Deliverability first: damaging sending reputation is the most serious risk in changing platform. That is why we handle the transition, the contact cleaning and the domain warm-up with the rigour needed to keep your emails landing in the inbox.
- Technical command of the tool: we recreate your automations and segments following Klaviyo’s official standards, using its purchase-behaviour segmentation and predictive capabilities to leave your programme stronger than it was.
- Connected to your whole ecommerce: we integrate Klaviyo natively with Shopify and with your acquisition strategy, so your retention system is ready to contribute revenue from the first send.
Verify our credentials in the official Klaviyo Partners directory.
Why STRAT?
We are not a generalist agency that also happens to do email. We work exclusively with ecommerce and we know both Connectif and Klaviyo, which lets us map the logic of your workflows correctly from one platform to the other without losing functionality. As an official Klaviyo Agency Partner, we run the migration protecting deliverability and data.
And we do not simply move you across: we use the migration to rebuild your automation programme around Klaviyo’s predictive and segmentation capabilities, leaving it ready to generate more revenue. Every decision is made on commercial criteria, not just technical ones.
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Want to migrate from Connectif to Klaviyo without the risk?
Frequently asked questions
Yes, though rather than moving them we rebuild them. Each platform has its own automation model, so we map the logic of your Connectif workflows and recreate it as Klaviyo flows, adapting and improving it with Klaviyo’s segmentation and prediction capabilities. The aim is that you lose no key automation and that the result is more powerful than what you had.
Connectif has on-site personalisation capabilities that Klaviyo approaches differently. During the audit we analyse which personalisation features you actually use and define how to cover them within the Klaviyo and Shopify ecosystem, either with Klaviyo’s native tools (forms, on-site) or with specific integrations. Not everything transfers in the same way, which is why we plan it case by case.
It depends on the size of the database, the number of workflows to rebuild and the complexity of the personalisation. A standard Connectif to Klaviyo migration is usually completed in three to six weeks, including audit, data migration, automation rebuilding, Shopify integration and deliverability validation.
No. We manage the transition so your email and automation activity never stops. We keep your operation running while we set up Klaviyo and rebuild the workflows, making the switch gradually and warming up sending on the new platform so neither deliverability nor the continuity of your automated communications is affected.