We grow ecommerce brands by protecting the one thing that matters at month end: profit. Acquisition, conversion, and retention working together, measured against your real profitability rather than platform metrics.
At STRAT we work exclusively with ecommerce and apply a full-funnel system that connects those three fronts around a single reference point: the real profitability of every euro invested. As a team certified across the industry’s five partners, we grow online brands without losing sight of what reaches the P&L.
Growth means sustainable, profitable growth across the whole funnel, the kind that doesn’t fade the moment you stop investing. The common mistake is reducing it to raising your Meta budget. Real growth appears when each stage of the funnel pulls the next: qualified traffic reaching a store that converts, and customers who come back rather than buying just once.
That’s why we don’t separate “advertising” from “website” from “email”. We treat them as a single system, because the bottleneck in a stalled ecommerce is almost always in the front nobody is looking at.
We prefer to be clear about fit, because growth comes sooner when the project is the right one.
We work with ecommerce brands that sell direct to consumer, with their own product and catalogue, in any of our sectors (fashion, beauty, footwear, home, kids, jewellery, pets, and food). We fit at different stages, from growing brands that want to scale without sending CAC through the roof to established accounts that have hit a ceiling by raising budget and want to grow more profitably.
We’re not the right team for pure B2B businesses, dropshipping, info-products, or brands that sell only on marketplaces like Amazon. We’re also not a fit when the sole objective is raising ROAS, because our work is precisely about optimising real profitability rather than a platform metric.
We’re not a generalist agency that also does ecommerce. We work only with brands that sell online, and that specialisation is what lets us connect acquisition, conversion, and retention in one system instead of treating them as separate services. Every decision is made with business judgement, looking at profitability, not just the metrics of each platform.
Our team is certified across the industry’s five partners (Meta, Google, Shopify, Klaviyo, and Omnisend) and always reports to your P&L. That combination, real ecommerce specialisation plus a focus on profit, is what sustains growth beyond a good quarte
It’s an agency that grows an online store’s revenue by working the whole funnel at once (acquisition, conversion, and retention) instead of managing a single channel in isolation. The goal is sustainable, profitable growth over time, not a one-off sales spike.
A traditional agency usually optimises one piece (the ads, or the website, or the email) on its own. A growth approach connects those pieces into a system and measures them against a single business figure: real profitability. That way you tackle the bottleneck where it actually is, which often isn’t the channel you spend the most on.
No. Raising the budget without improving conversion or retention only makes each sale more expensive. Real growth appears when traffic reaches a store that converts and customers come back, so every euro invested performs better over time.
Yes. We work exclusively with ecommerce and by vertical (fashion, beauty, footwear, home, kids, jewellery, pets, and food), because the growth levers change with the sector: repeat purchase in food, high order value in jewellery, or returns in fashion aren’t managed the same way.
It depends on your starting point and which front is the bottleneck. There are usually profitability improvements in the first few weeks as we adjust acquisition and conversion, while the full effect of retention shows over the first few months. In the initial audit we give you a set of priorities ranked by impact and effort.
