We work with jewellery, costume jewellery, watch and accessories ecommerce brands that need to professionalise their marketing in a sector where the product is intensely visual, the gifting element drives seasonality, and brand perception sustains the margin.
We bring paid media, email marketing, CRO and international scaling together and run them against the same view of the business, building acquisition and retention systems for brands with desire-led product, variable price points and a strong emotional component in the purchase decision.
125%
Revenue growth
85%
POAS improvement
-24%
CAC reduction
2,9x
Repeat orders
We do not work with jewellery brands on the side. We work only with ecommerce, and within ecommerce, jewellery and accessories are verticals we have run in real depth: producing and validating high-quality visual creative, planning campaigns around gifting seasonality, and a working understanding of how the brand desire that sustains margin is built.
We apply that specialisation with a team officially certified by Meta, Google, Shopify, Klaviyo and Omnisend. Every decision on your account is made against tested sector criteria and reported against your P&L, not against isolated platform metrics.
Three main factors.
First, the product is intensely visual and aspirational, which puts enormous weight on creative quality and visual channels.
Second, the strong gifting element concentrates demand in seasonal peaks that shape the whole plan.
Third, brand perception sustains the margin, which means building desire and authority, not just selling units.
Those factors shape the day-to-day work and justify a sector-specific approach.
Seasonality is one of the keys to the vertical. A large share of revenue concentrates on gifting dates (Christmas, Valentine’s Day, Mother’s Day, anniversaries), which means planning campaigns, inventory and messaging ahead to make the most of those peaks. Just as important is holding demand between peaks, through brand building and campaigns around personal occasions (the customer’s own birthdays and anniversaries). We work both fronts: maximising the peaks and smoothing the troughs.
Decisive. Jewellery is bought for the desire it creates, and that desire is conveyed mainly through the image. High-quality photography, detail on materials and finishes, context of use and brand narrative are what separate a campaign that sells from one that does not. That is why a quality creative pipeline is one of the most important investments in this vertical, both in paid media and on the product page.
The higher the ticket, the more friction and the greater the need for trust. The key levers are: photography and copy that convey real quality, clear information on materials and guarantee, reviews and social proof, a transparent returns policy, careful packaging and a post-purchase experience to match. On high-value pieces, extended retargeting also matters, because the decision tends to be more considered and takes several touches before the purchase.
We work with brands at different points in their life cycle, from those building their acquisition and retention structure for the first time to established accounts looking to professionalise their growth or scale internationally. Fit depends less on size than on the match between the stage of the business and the operational depth we bring. Each case needs a different architecture given the catalogue, the average ticket and the brand’s positioning.
Yes. Jewellery with a distinct design identity has good international potential. We handle market validation with test budgets, the technical setup of Shopify Markets, creative and messaging localised by culture, insured shipping and customs handling for high-value product, and return policies per market. Secure shipping of high-value product and building cross-border trust are the factors that most distinguish international expansion in this vertical.
