We work with decor, furniture and home textile ecommerce brands that need to professionalise their marketing in a sector where the customer plans the purchase over time, weighs up look and function before deciding, and usually places a high-ticket order after several visits to the store.
We bring paid media, email marketing, CRO and international scaling together and run them against the same view of the business, building acquisition and retention systems suited to long decision cycles, specific life moments and visually demanding catalogues.
We work with home, decor, furniture and home textile brands at different points in their life cycle, from growing DTC labels to established accounts looking to professionalise their acquisition and retention structure. These are some of the names we currently work with.
115%
Revenue growth
80%
POAS improvement
35%
AOV on new customers
-22%
CAC reduction
We do not work with home and decor brands on the side. We work only with ecommerce, and within ecommerce we have built real depth in verticals with long decision cycles and high AOV like this one. We know how the sector actually works: the weight of Pinterest as an acquisition channel, the importance of a product page with dimensions and use cases, the coordination between messaging and delivery times, and the cross-sell by room that drives LTV growth.
We apply that specialisation with a team officially certified by Meta, Google, Shopify, Klaviyo and Omnisend. Every decision on your account is made against tested sector criteria and reported against your P&L, not against isolated platform metrics.
Significantly more than it usually gets. Home and decor is one of the few verticals where Pinterest can compete directly with Meta on acquisition efficiency. The user arrives looking for inspiration for specific projects (a renovation, a move, a redecoration), which translates into high intent to buy later and long but profitable conversion windows.
By adapting campaign architecture and attribution to the customer’s real journey. We work with retargeting structures on far wider windows than other verticals (60 to 90 days against the 14 to 30 typical in fashion or beauty), targeting by journey stage (discovery, consideration, decision) with creative specific to each, and attribution set up to credit each touchpoint correctly across the process.
In home and decor, much of the demand is triggered by specific life events: a move, a renovation, a new baby, a change of home. Identifying the life moment lets you segment campaigns with specific creative, build educational email flows matched to the customer’s real process, and prioritise the audiences most likely to convert.
This targeting by intent and life moment is usually far more decisive than demographics, and it is built by combining on-site behavioural signals, data declared in quizzes or forms, and platform targeting.
We work with brands at different points in their life cycle, from those building their first acquisition and retention programme to established accounts looking for deeper analytical sophistication and channel diversification. Fit depends less on size than on the match between the stage of the business and the operational depth we bring.
Each case needs a different architecture, and our job is to define which one is right given the catalogue, the AOV and the logistical complexity of the product.
Logistics is one of the things that most distinguishes this vertical in international scaling. We handle market validation with test budgets before committing spend, assess the economics of international shipping by category and weight, localise creative to local aesthetic and living standards, set shipping and return policies per market, and work on communicating delivery times and costs transparently so conversion does not collapse at international checkout.
Four main factors:
First, the decision cycle is significantly longer, which calls for much wider retargeting structures and email sequences.
Second, much of the demand is triggered by specific life moments, which gives disproportionate weight to targeting by intent and moment.
Third, Pinterest is an exceptional discovery channel, more so than in any other vertical.
Fourth, the logistics of bulky product introduce operational variables (shipping costs, lead times, returns) that are secondary elsewhere and decisive here.
