Paid Media Agency for Ecommerce Brands

At STRAT we run Meta Ads, Google Ads, TikTok Ads and Pinterest Ads for ecommerce brands in fashion, home, beauty and lifestyle. We work with a data-led full-funnel methodology and, as an official Meta Partner, Google Partner and Shopify Partner, we connect paid media with your retention stack (Klaviyo and Omnisend) to bring CAC down and LTV up.

A Multi-Channel Approach that spreads your acquisition risk

We work across platforms so your acquisition does not depend on a single source and your budget can grow without breaking the performance of one channel. Each platform has a specific job inside the funnel: discovery, consideration or conversion. Turning all of them on without a plan burns budget. Turning on the right combination for the stage your brand is at is what makes growth profitable. We reach your ideal customer where their attention already is, with bidding strategy, performance creative, copy and budget control read as one single view of the business.

Graphic
Graphic

Paid Media Channels we manage for online stores

Each platform plays a different role in the funnel, and profitability comes from running them in sync rather than in parallel. These are the channels we manage and the job each one does in your acquisition strategy.

Meta Ads Agency for Ecommerce

Meta is still the main acquisition channel for most DTC ecommerce brands. We run Advantage+ Shopping campaigns (ASC), broad-audience prospecting, dynamic catalogue retargeting and creative strategies built specifically for feed and Instagram Stories.
Read more →

Google Ads Agency for Ecommerce

Google captures demand that already exists: people who are ready to buy. We build account structures with branded and generic Search segmented by intent, Shopping with an optimised feed (titles, attributes, custom labels) and Performance Max campaigns fed with first-party audience signals and differentiated creative assets.
Read more →

Pinterest Ads Agency for Ecommerce

Pinterest is the most underrated paid media channel in ecommerce, particularly for home, decor, fashion and bridal. We run shopping ads and collection ads with optimised feeds, which suits brands with a strong visual product.
Read more →

TikTok Ads Agency for Ecommerce

TikTok is the strongest discovery channel for fashion, beauty and lifestyle brands targeting audiences under 35. We run Spark Ads on organic creative, broad-audience prospecting and continuous creative testing, which is the one variable that genuinely moves performance on TikTok.
Read more →

Average results across ecommerce clients (first 12 months)

130%

Revenue growth

85%

POAS improvement

3X

Average LTV/CAC ratio

-23%

CAC reduction

Acquisition strategies built around your profit

Fully Managed Campaigns

From the initial strategy to daily optimisation. We run and scale your entire advertising ecosystem end to end.

Active Monitoring and Optimization

We monitor and optimise your campaigns daily so every euro invested is working.

Advanced Tracking and Measurement

We implement server-side Conversions API on Meta, Enhanced Conversions on Google and custom events for the actions that matter to your business.

Audience Development

We go past the basic data and analyse how your customers actually behave, so we can identify and reach the audiences with real purchase intent.

Advertising Strategy

We design paid media plans across Meta, Google and TikTok that are aligned with your revenue and net profit targets.

Strategic Reporting

Full visibility over your marketing and financial data, always with clear recommendations you can act on.

Performance creative is the new targeting

In today’s ecosystem, the ad is the targeting. We make the most of your existing visual assets and build new concepts using current platform trends and direct response best practice.

We iterate creative based on data, so the ads stop the scroll and send qualified traffic to your store.

Running several channels at once lets us react quickly: we scale the winning creative and adapt the strategy using the data and learnings from every platform.

Measurement built around real profitability

To make the right calls on your ad spend, you need a system that turns data into profit rather than into dashboards. We look well beyond ROAS to measure the real impact on your bottom line (POAS, Profit on Ad Spend). You get a transparent view of which euros are producing actual profit.

Why STRAT?

We replace guesswork with data-led strategy, and that means something specific: every decision we make in your account has data behind it, a hypothesis that validates it and a business metric that measures it.

We do not improvise creative, we do not copy account structures from other clients and we do not scale on instinct. We apply an iterative system of testing, reading and optimisation that we have refined across many brands.

Looking for a paid media agency for your ecommerce brand?

Frequently Asked Questions

Three specific things:

First, we work only with ecommerce, not with B2B, lead generation or services, which means real vertical specialisation.

Second, we are official partners of the platforms that matter in ecommerce (Meta Business Partner, Google Partner, Shopify Partner, Klaviyo Agency Partner and Omnisend Agency Partner), with direct access to priority support and product betas.

Third, we connect paid media with retention. Most agencies optimise acquisition and stop caring once the sale happens. We look at the whole business.

We work with validated ecommerce brands that want to scale profitably, mainly in fashion, home, beauty and lifestyle. Our best fit is a brand already selling consistently that needs to professionalise its paid media in order to grow without eroding margin.

We are not the right choice for stores still searching for product-market fit, or for brands expecting results without a sustained minimum ad budget. If your store already has traction and you want to move from managing campaigns to running a profitable acquisition system, we are a fit.

We do not report on vanity metrics such as impressions, reach or isolated CTR, and we do not report on platform ROAS, because both are misleading once you look at the full business.

We measure POAS (Profit on Ad Spend), which accounts for the real margin on each sale rather than the revenue generated, along with CAC by channel and blended, and the LTV/CAC ratio.

These are the indicators that tell you whether your ad spend is building a profitable business or simply producing volume.

Every monthly report connects to your P&L, not to a platform dashboard.

The first signals (better CPA, stabilised performance, signal recovery on Meta after the Conversions API implementation) usually show up within the first two to four weeks, once the technical setup and initial account adjustments are done.

Real impact on POAS and profitable scaling normally consolidates between month two and month three, when the algorithms’ learning curve converges with our account structure and the optimised creative assets.

We do not promise immediate results, because building a profitable and scalable paid media system requires data-led iteration rather than shortcuts.

Yes, and it is one of the most common scenarios. We audit accounts for brands already working with another agency or managing in-house, identifying inefficiencies in campaign structure, tracking, creative and attribution before proposing any change.

In some cases that leads to a full migration to STRAT, and in others to strategic support while the internal team executes. It depends on the case, and the transition is designed so performance does not drop during the change.