Mailchimp is a good tool to start with, but it was not built for ecommerce. Once an online store takes retention seriously, it runs into the limits: basic automations, weak purchase-behaviour segmentation, limited Shopify integration and a price that climbs faster than the value it returns. Omnisend was built specifically for ecommerce and solves exactly that, with email and SMS integrated from day one.
At STRAT, as an official Omnisend Agency Partner, we handle the full migration while preserving subscribers, history and sending reputation, and we rebuild your flows so they perform better than they did in Mailchimp.
Migrating email platforms is not just exporting a list of email addresses. It means moving your entire marketing programme while protecting your sending reputation. This is what we migrate in full.
The most valuable and most fragile asset in your email marketing is deliverability: the reputation that decides whether your emails land in the inbox or in spam. A badly handled migration (importing inactive contacts without cleaning, ignoring suppressions, or sending at full volume from day one without warming the domain) can damage that reputation for months. Recovering lost deliverability is slow and expensive, and in the meantime your campaigns are not arriving. That is why an email platform migration is not a simple transfer of lists: it is a process that protects the most profitable channel in your business.
STRAT is an official Omnisend Agency Partner, a certification that reflects our experience building email and SMS marketing programmes in Omnisend for ecommerce brands. In a migration project, that recognition translates into a concrete advantage: we run the move safeguarding the most delicate asset in your channel, deliverability, with direct technical backing from the platform.
Verify our credentials in the official Omnisend Partners directory.
We are not an agency that also happens to do email. We work exclusively with ecommerce and email marketing is one of our core pillars. We are an official partner of both Omnisend and Klaviyo, which means we can honestly recommend the platform that fits your brand best, rather than pushing you towards the only one we know how to run.
And we do not simply move you across: we use the migration to rebuild your flows better than they were in Mailchimp, switch on SMS where it adds value, and leave your retention programme ready to generate more revenue from the first send.
Not if the migration is done properly. The critical factor is respecting contact statuses (active, inactive, unsubscribed) and managing the sending transition gradually to preserve domain reputation. In fact, a well-executed migration usually improves deliverability, because we take the opportunity to clear out inactive contacts that were damaging your reputation in Mailchimp. The risk only appears when everything is imported without judgement and sending starts at full volume on day one.
The main difference is purpose. Mailchimp is a generalist platform serving every kind of business, while Omnisend is built specifically for ecommerce. That shows in the automations (Omnisend ships with the flows a store needs), in purchase-behaviour segmentation, in the native Shopify integration and in omnichannel capability, since Omnisend integrates email, SMS and push on the same platform and inside the same flows.
It depends on your brand. Klaviyo offers greater depth of segmentation and predictive analytics, and usually fits better with brands running complex catalogues or highly sophisticated retention programmes. Omnisend stands out for its ecommerce focus, its ease of use, the native integration of email and SMS, and a very favourable relationship between cost and capability for online stores. We are an official partner of both, so we can look at your case and recommend the one that genuinely suits you, with no commercial bias.
Yes, though rather than migrating them we rebuild them. Mailchimp automations are recreated as Omnisend workflows, improving them along the way with the ecommerce flows and purchase-behaviour segmentation Mailchimp did not offer. The result is not a copy of what you had, but a stronger version of your automation programme, designed specifically for online stores.
It depends on the size of the database, the number of automations to rebuild and the complexity of the segmentation. A standard Mailchimp to Omnisend migration is usually completed in two to five weeks, including audit, data migration, flow rebuilding, Shopify integration and deliverability validation.
No. We manage the transition so your email activity never stops. We keep your operation running while we set up Omnisend and rebuild the flows, then make the switch gradually, warming up sending on the new platform so neither your deliverability nor your communication with customers is affected.
