We work with food, gourmet, coffee, beverage and nutrition ecommerce brands that need to professionalise their marketing in a sector where repeat purchase decides real profitability, per-order margin demands efficient acquisition, and food trust shapes every purchase decision.
We bring paid media, email marketing, CRO and international scaling together and run them against the same view of the business, building acquisition and retention systems for brands with recurring consumable product, predictable replenishment cycles and sensitive logistics.
135%
Revenue growth
88%
POAS improvement
-22%
CAC reduction
3,4x
Repeat orders
We do not work with food brands on the side. We work only with ecommerce, and within ecommerce, food and gourmet are verticals we have run in real depth: managing acquisition efficiency in tight-margin categories, building high-performance subscription and replenishment programmes with Klaviyo and Omnisend, and a working understanding of what drives repeat purchase in consumable product.
We apply that specialisation with a team officially certified by Meta, Google, Shopify, Klaviyo and Omnisend. Every decision on your account is made against tested sector criteria and reported against your P&L, not against isolated platform metrics.
Three main factors.
First, structural repeat purchase and predictable consumption cycles make LTV and subscription the decisive levers.
Second, tighter margins and logistics costs (weight, volume, refrigeration) make acquisition efficiency critical, forcing you to measure in real POAS.
Third, food trust and labelling and claims regulation shape all communication.
Those factors define the day-to-day work and justify a sector-specific approach.
Subscription is probably the most powerful profitability lever in food. It turns a recurring consumable into predictable revenue, amortises acquisition cost across multiple orders and raises LTV sharply.
We configure native Shopify subscriptions (subscribe and save) and integrate them with email and SMS flows that reduce cancellation, manage replenishment and maximise retention. In a tight-margin sector, recurrence is what makes investment in acquisition sustainable.
In high-repeat verticals like food, well-run email and SMS usually account for a very significant share of revenue, because the product has predictable consumption cycles that let you build automatic replenishment flows.
Educational welcome, replenishment synchronised with consumption, cross-sell across categories and winback before the customer is lost are the flows that generate the most revenue. A food brand that neglects retention leaves a large part of its potential revenue uncaptured.
Selling food is subject to labelling, nutritional information and allergen regulation and, in some cases, restrictions on health or property claims.
We adapt communication and creative to respect that regulation, avoiding claims that are not allowed and could trigger ad rejections or regulatory problems.
Knowing these restrictions is one of the things that separates a specialist from a generalist in this vertical.
We work with brands at different points in their life cycle, from those building their first acquisition and retention programme to established accounts looking to professionalise their structure or launch subscription. Fit depends less on size than on the match between the stage of the business and the operational depth we bring. Each case needs a different architecture given the catalogue, the margin, the AOV and the product’s recurrence potential.
Yes, though it is one of the verticals where international expansion demands the most planning. We handle market validation with test budgets, adaptation to each country’s food and labelling regulation, logistics for perishable or temperature-sensitive product, the technical setup of Shopify Markets, and catalogue and pricing adapted by market. Regulation and logistics are the factors that most shape international expansion in food, which is why they are validated before committing spend.
