We run Pinterest Ads for ecommerce brands. It is one of the most underrated channels in paid media, and one of the most profitable in the right verticals. People arrive on Pinterest in planning mode, looking for inspiration for projects and purchases still to come, with high intent and long conversion windows, which is why its CAC often lands below Meta’s in categories like home, interiors, occasion wear and beauty.
85%
Revenue growth
75%
POAS improvement
2,2x
Average LTV/CAC ratio
-28%
CAC reduction
Pinterest is a purely visual channel where people are actively looking for inspiration to buy. Well-presented product doesn’t interrupt; it matches what the person was already looking for. That is why we build creative made for Pinterest (product shot in real context, vertical format, aspirational settings) rather than isolated packshots, and why we use the formats that match how the platform is browsed, including collection ads and video.
We iterate every concept against real performance data and scale what converts profitably. Unlike other platforms, creative on Pinterest has a longer shelf life: a good pin keeps generating reach and conversions for weeks or months, which means a strong creative keeps earning long after it goes live.
The ROAS Pinterest reports is misleading, but for the opposite reason to other platforms. With short attribution windows it systematically undervalues what the channel contributes, because the user plans ahead and the conversion lands weeks after the first impression. That is why we measure in POAS (Profit on Ad Spend), factoring in the margin on each sale, returns and true product cost, so you can separate the campaigns that generate profit from the ones that only generate revenue. Combined with the Pinterest API for Conversions and attribution windows matched to the channel’s real decision cycle, you get a reliable read on which spend is putting real money into your P&L.
We are not a generalist agency that also runs Pinterest Ads. We work exclusively with ecommerce, and we know a channel most agencies either ignore or run badly because they have never understood its purchase-planning logic. We know which verticals let Pinterest compete with Meta on efficiency, and how to configure attribution so its real contribution is not undervalued.
We apply that specialisation with a team that knows the channel in depth. Every decision on your account is made against tested business criteria and reported in POAS connected to your P&L, not in isolated platform metrics.
Yes, and particularly well in specific verticals: home, interiors, occasion wear, bridal, beauty and crafts. The key difference with Pinterest is that people arrive in purchase-planning mode, looking for inspiration for future projects, which translates into high intent and frequently into a CAC below Meta’s in those sectors. It is one of the most underrated channels in paid media precisely because few agencies understand how it works.
Because people do not go to Pinterest to be entertained, they go to plan. They are looking for ideas to renovate a house, organise a wedding, refresh a wardrobe or decorate a room. That active search for inspiration for future purchases produces far higher purchase intent than entertainment platforms, because Pinterest users plan before they buy.
Pinterest works exceptionally well for brands with visual product in home, interiors, furniture, occasion wear, bridal, beauty, jewellery and crafts. In those verticals it can match Meta on acquisition efficiency and frequently at a lower CAC. In sectors with less visual product or very impulsive purchase cycles the fit is more limited, which is something we assess before recommending the channel.
Because the Pinterest user plans ahead and the conversion can land weeks after the first impression. Measuring Pinterest ROAS on short attribution windows systematically undervalues what it contributes. We configure attribution with wide windows in line with the channel’s decision cycle, which shows its real profitability instead of writing it off on short-term numbers.
It complements it. Pinterest is an additional acquisition channel, particularly efficient in the verticals it suits, that lets you diversify acquisition and reduce dependence on Meta. In a full-funnel strategy, Pinterest brings in new customers at a frequently lower CAC in specific sectors, measured across the whole of acquisition through POAS and blended MER.
