We work with baby, nursery, kidswear and teen product ecommerce brands that need to professionalise their marketing in a sector where purchases follow the child’s growth stages, where trust and safety are non-negotiable, and where a customer can stay with the brand for years if each phase is handled well.
We bring paid media, email marketing, CRO and international scaling together and run them against the same view of the business, building acquisition and retention systems for brands with stage-driven repeat purchase, a highly involved buyer and a customer horizon that can stretch across an entire childhood.
130%
Revenue growth
86%
POAS improvement
-23%
CAC reduction
3,1x
Repeat orders
We do not work with children’s brands on the side. We work only with ecommerce, and within ecommerce, this is a sector we have run in real depth: segmentation and automation by growth stage, building trust in a sector where safety is non-negotiable, and a working understanding of how to maximise LTV over a customer horizon that can last an entire childhood.
We apply that specialisation with a team officially certified by Meta, Google, Shopify, Klaviyo and Omnisend. Every decision on your account is made against tested sector criteria and reported against your P&L, not against isolated platform metrics.
Three main factors.
First, purchases are driven by the child’s growth stages, which creates a predictable sequence of needs that can run for years.
Second, safety and trust are fundamental rather than one lever among others, with expectations at their highest in the earliest ages.
Third, the buyer (the parents) and the user (the child or teenager) are not always the same, and their weight in the decision shifts with age.
Those factors justify a sector-specific approach.
It is one of the most powerful levers in the vertical. Knowing the child’s age lets you anticipate what the family will need and when, building automated flows that present the right product at the right moment, from newborn through to teenager. That predictability, sustained over years, lets you build email and SMS automation that stays with the customer through their child’s whole childhood and maximises an LTV that can be very high.
Trust is the price of entry. The main levers are: safety certifications and regulatory compliance clearly visible, transparent information on materials and manufacturing, reviews and testimonials from other families (the most influential social proof in this sector), content that helps parents choose by age, and a clear returns and support policy. Expectations are at their highest in the earliest ages, where any doubt about safety stops the purchase entirely.
High, given how predictable and long-running the needs are. Segmenting by growth stage lets you build highly effective flows that anticipate the next purchase, cross-sell across categories and ages, and stay with the customer for years. In a vertical with a long customer horizon, maximising LTV across the whole of childhood through retention is what makes acquisition spend so profitable. Email and SMS are the key tools for doing it.
Yes. The sector runs from newborn and nursery products through to clothing and product for children and teenagers, and each age bracket has its own dynamics. In the early years the adult decides entirely and safety is the priority; as the child grows, they gain influence over the decision and the channels and messaging change. We adapt the strategy to the age brackets your brand covers, whether that is a single stage or the full span.
Yes, though it is a vertical where international expansion calls for particular care with regulation. We handle market validation with test budgets, adaptation to each country’s child product safety regulation (which tends to be strict), creative and messaging localisation including size conversion to the local system, the technical setup of Shopify Markets, and logistics. Meeting each market’s child safety standards is the factor that most shapes and distinguishes international expansion in this sector.
