We run TikTok Ads for ecommerce brands as a discovery channel, and it is the strongest one available for reaching audiences under 35 in fashion, beauty and lifestyle.
TikTok is not Meta with a different logo. It has its own creative language, its own testing pace and its own performance logic. We run Spark Ads on native content, prospecting with broad audiences, and a creative pipeline that keeps producing at the rate the platform demands.
120%
Revenue growth
80%
POAS improvement
3x
Average LTV/CAC ratio
-20%
CAC reduction
On TikTok, an ad that looks like an ad fails. What works is content that sits naturally in the feed, in the language, pace and codes of the platform. So we build creative for TikTok from scratch rather than adapting what runs on Meta, and we lean on Spark Ads over organic posts that have already shown traction, keeping the authenticity the platform rewards.
We iterate every concept against real performance data, scaling what converts profitably and refreshing assets faster than on any other platform, because TikTok creative fatigues far more quickly. That continuous pipeline is the variable that genuinely moves performance and keeps CAC under control as you scale.
The ROAS TikTok reports is misleading. It leans on view-through conversions, it overstates its own contribution on a platform built around discovery, and it knows nothing about your real margin. That is why we measure in POAS (Profit on Ad Spend), factoring in the margin on each sale, returns and true product cost, so you can separate the campaigns that generate profit from the ones that only generate revenue. Combined with the TikTok Events API to recover signal server-side, and attribution that credits TikTok’s role across the whole funnel, you get a reliable read on which spend is putting real money into your P&L.
We are not a generalist agency that also runs TikTok Ads. We work only with ecommerce, and we treat TikTok as a platform with its own creative and performance logic rather than a second home for Meta assets. We know which verticals make it a priority channel and which make it a supporting one, and why production speed matters more here than anywhere else.
We apply that specialisation with a team that produces and validates native creative continuously. Every decision on your account is made against tested business criteria and reported in POAS connected to your P&L, not in isolated platform metrics.
Yes, particularly for brands with visual product and under-35 audiences in verticals like fashion, beauty, skincare and lifestyle. TikTok is currently the strongest discovery channel for reaching customers who had never heard of the brand. Performance depends almost entirely on the quality and pace of native creative: brands that produce good content scale, brands that recycle their Meta ads do not. The fit is not the same across every vertical.
Spark Ads are TikTok ads built on existing organic posts, either your own or a creator’s, rather than on content made purely for advertising. They keep the look and authenticity of native content, they carry over the organic engagement (likes, comments), and they usually outperform traditional ads because they do not read as advertising. They are the foundation of a profitable TikTok strategy.
We would not recommend it. TikTok has its own creative language: a faster pace, natively vertical format, specific cultural codes and an authentic tone. Creative that works on Meta usually reads as intrusive advertising on TikTok and performs badly. What works is content that sits naturally in the feed, which is why a dedicated TikTok creative pipeline is the most important investment you can make on this platform.
TikTok makes sense as a discovery channel when your product is visual, your target audience is on the platform (particularly under 35) and Meta is starting to saturate audiences and push CAC up. It is especially effective for opening up new customer volume. In verticals with older customers or a very high average order value the fit can be more limited, which is something we assess in the initial audit.
TikTok usually works at the discovery stage, so judging it on last-click ROAS alone undervalues what it contributes to the business. We set up measurement to see how TikTok feeds the full funnel and report in POAS and blended MER, assessing its impact across acquisition as a whole rather than treating it as an isolated channel.
