We work with pet food, accessories and pet care ecommerce brands that need to professionalise their marketing in a sector with one of the highest repeat rates in ecommerce, an intense emotional bond with the product, and exceptional subscription potential.
We bring paid media, email marketing, CRO and international scaling together and run them against the same view of the business, building acquisition and retention systems for brands with recurring consumable product, loyal customers and very high customer lifetime value potential.
140%
Revenue growth
89%
POAS improvement
-26%
CAC reduction
3,6x
Repeat orders
We do not work with pet brands on the side. We work only with ecommerce, and within ecommerce, pet is a sector we have run in real depth: building high-performance subscription and replenishment programmes with Klaviyo and Omnisend, acquiring efficiently for an exceptionally recurring product, and a working understanding of how loyalty and LTV are built in a vertical with an intense emotional bond.
We apply that specialisation with a team officially certified by Meta, Google, Shopify, Klaviyo and Omnisend. Every decision on your account is made against tested sector criteria and reported against your P&L, not against isolated platform metrics.
Three main factors.
First, the repeat rate is among the highest in ecommerce, which makes subscription and replenishment the core of the business and LTV the decisive metric.
Second, the emotional bond with the animal makes the purchase highly involved, giving weight to quality, trust and animal wellbeing.
Third, loyalty is very high once trust is earned, which rewards well-executed retention enormously.
Because the main product (food, care products) is consumed and replenished constantly and predictably, which makes it ideal for subscription. A well-built subscription turns that recurring consumption into predictable revenue, amortises acquisition cost across many orders, and lifts LTV sharply. It also reduces friction for the owner and increases loyalty. We configure native Shopify subscriptions and integrate them with flows that reduce cancellation and maximise retention. It is the most important profitability lever in the vertical.
Very high, given the combination of recurrence and loyalty. Replenishment flows synchronised with consumption, subscription management, cross-sell across categories and valuable content on caring for the animal generate a very significant share of revenue. It is one of the verticals where retention works best, because predictable consumption lets you automate replenishment and because customer loyalty, once earned, is exceptional. Email and SMS are the core tools for capturing that value.
Loyalty in pet is among the highest in ecommerce because switching product carries real friction (the animal gets used to a food, there is a risk of rejection). It is built through: trust in the quality and safety of the product, connection with the owner-animal bond, a comfortable and frictionless subscription, valuable content on caring for the animal, and a careful post-purchase experience. Once an owner trusts a brand for their pet, they tend to stay, which makes investment in retention especially profitable.
We work with brands at different points in their life cycle, from those building their acquisition and retention structure for the first time to established accounts looking to professionalise their growth or launch and optimise their subscription model. Fit depends less on size than on the match between the stage of the business and the operational depth we bring. Each case needs a different architecture given the catalogue, the recurrence potential and the product’s subscription model.
Yes. The pet sector has good international potential thanks to its high recurrence. We handle market validation with test budgets, adaptation to each country’s animal food and health product regulation, creative and messaging localisation, the technical setup of Shopify Markets, and logistics for heavy, bulky product (such as food). Animal food regulation and bulky-product logistics are the factors that most shape and distinguish international expansion in this vertical.
