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Marketing Agency for
Beauty Ecommerce Brands

We work with beauty, skincare, make-up and fragrance ecommerce brands that need to professionalise their marketing in a sector where repeat purchase decides real profitability, consumer trust is earned rather than claimed, and advertising regulation limits what you are allowed to say.

We bring paid media, email marketing, CRO and international scaling together and run them against the same view of the business, building acquisition and retention systems for brands with recurring product, predictable consumption cycles and regulated communication standards.

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Why beauty needs its own playbook

Repeat purchase is structural, and LTV decides everything

Unlike fashion or footwear, a skincare, make-up or fragrance brand has a customer who comes back every 30, 60 or 90 days because the product runs out. That makes LTV the metric that matters: the business is built on the second and third order, not the first. Brands that optimise acquisition alone leave the real value of the customer on the table.

Advertising rules are strict, and they are enforced

Meta, Google and TikTok apply specific policies to beauty and personal care content: prohibited claims, restricted ingredients, limits on before-and-after imagery, blocked sensitive audiences. Running this vertical without knowing those restrictions produces mass ad rejections, account restrictions and time lost in reviews. Whether you scale or stall often comes down to how well you know each platform's rulebook.

Trust is the main conversion lever

Beauty customers are not only buying product, they are buying confidence in it. Verified reviews, ingredient transparency, real testimonials, educational content and brand authority carry more weight here than in any other vertical. A well-built product page converts twice as well as a strong campaign pointing at a mediocre one.

Channel mix works differently here

TikTok performs exceptionally well for discovery in skincare and make-up, but carries a higher risk of ad rejections. Pinterest converts strongly in beauty and fragrance, though it demands very specific product photography. Email and SMS become the primary repeat-purchase lever. The right combination of channels looks nothing like the one for a fashion or home brand.

Beauty brands scaling with STRAT

We work with beauty, skincare, make-up and fragrance brands at different points in their life cycle, from growing DTC labels to established accounts looking to professionalise their acquisition and retention structure. These are some of the names we currently work with.
See all the beauty brands we work with →
See all the beauty brands we work with →

Our services applied to beauty ecommerce brands

Paid media for beauty brands

We run campaigns across Meta Ads, Google Ads, TikTok Ads and Pinterest Ads adapted to the constraints of the sector: copy and creative aligned with each platform's policies to avoid rejections, qualified audiences that stay clear of sensitive categories, and targeting built around routines and consumption habits rather than demographics alone. In beauty the creative is close to everything, and whether you scale or stall depends on the pace at which you produce and validate assets.
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Email marketing and automation for beauty brands

We build retention systems in Klaviyo and Omnisend designed for beauty: educational welcome flows that establish trust from the first interaction, post-purchase flows synchronised with how quickly the product is actually used up, replenishment prompts sent before the repeat purchase is lost, and cross-sell by routine. SMS is layered in for restock reminders and time-limited offers. In this vertical that combination regularly pushes retention past 40% of total revenue.
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CRO and Shopify development for beauty brands

We optimise conversion on Shopify beauty stores at the points that decide the sale: product pages with full ingredient lists and certifications, reviews with photos and verification, educational content built into the buying journey, native subscribe and save options to make repeat purchase automatic, and a simplified checkout for low-ticket recurring product. Conversion in beauty is won in the details a customer reads as credibility.
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International scaling for beauty brands

Beauty travels well, but it requires regulatory planning that other verticals do not. We handle the full process: market validation with test budgets, adaptation of claims to each country's cosmetics regulation, CPNP notifications in European markets where they apply, creative localised to local beauty standards, and the technical setup of Shopify Markets. Every market is validated before it is scaled, so you know where real demand exists and where acquisition cost justifies the expansion.
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Average results across beauty ecommerce clients (first 12 months)

145%

Revenue growth

90%

POAS improvement

3,2x

Repeat orders

-25%

CAC reduction

Why STRAT for your beauty brand?

We do not work with beauty brands on the side. We work only with ecommerce, and within ecommerce, beauty is one of the verticals we have run in the most depth: the advertising policies of Meta, Google and TikTok as they apply to this sector, high-performance retention in Klaviyo and Omnisend, and a working understanding of what actually drives repeat purchase in skincare, make-up and fragrance.

We apply that specialisation with a team officially certified by Meta, Google, Shopify, Klaviyo and Omnisend. Every decision on your account is made against tested sector criteria and reported against your P&L, not against isolated platform metrics.

Our latest case studies

Nonna Cosmetics

Paid Social increases revenue by 605%

Farmacia Avenida de América

Paid and automation drive 87% sales growth

CYCLO

Paid Social increase revenue by 160%

Looking for marketing support for your beauty brand?

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Frequently Asked Questions

First, structural repeat purchase makes LTV the decisive metric, which means acquisition and retention have to be run against the same view of the business.

Second, advertising regulation is significantly stricter than in fashion, home or lifestyle, and scaling stalls without a working command of each platform’s policies.

Third, consumer trust is the main conversion lever, which gives disproportionate weight to social proof, educational content and the quality of the product page.

Those three factors shape the day-to-day work and are why a sector-specific approach beats a generalist one here.

Restrictions vary by platform, by product category and by market, and knowing them in detail is one of the things that separates a specialist from a generalist in this vertical. On Meta we avoid prohibited claims about guaranteed results, explicit before-and-after imagery and audiences classified as sensitive. On Google we work within the policies that apply to cosmetics and skincare by product type. On TikTok we adapt copy and creative to the platform’s own restrictions. The objective is to scale without falling into rejection loops or risking the ad account.

In high-repeat verticals like beauty, skincare and make-up, email and SMS usually account for 35 to 50% of total revenue once the retention system is properly built. It is the channel with the best structural ROI in the sector, mainly because the product has predictable consumption cycles that let you build specific automated flows: replenishment timed to run-out, cross-sell by routine, winback before the repeat purchase is lost. A brand that optimises acquisition and neglects retention is leaving 30 to 40% of its potential revenue uncaptured.

Trust rests on three levers: transparency about ingredients and formulation, verifiable social proof (reviews with photos, real testimonials, user-generated content) and brand authority (educational content, certifications, editorial presence). We do not produce editorial content ourselves, but we do structure how it enters the buying journey: where it sits on the product page, how it is used as social proof in campaigns, how it is built into email flows, and how its real effect on conversion rate is measured.

We work with brands at different points in their life cycle, from those building their first acquisition and retention programme to established accounts looking for deeper analytical sophistication and channel diversification. Fit depends less on size than on the match between the stage of the business and the operational depth we bring. Each case needs a different architecture, and our job is to define which one is right given the catalogue, the AOV and the product’s real repeat-purchase potential.

Yes, and it is one of the most requested growth levers in this vertical. We handle the full process: market validation with test budgets before committing spend, adaptation of claims and messaging to each country’s cosmetics regulation, CPNP notifications in European markets where they apply, creative localised to local beauty standards, the technical setup of Shopify Markets for multi-country operation, and catalogue and pricing adapted by market. Regulation is one of the things that most separates international expansion in beauty from other verticals.

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