Because it is the best way to show how we work. Auditing your account gives you real value from the outset, and you get to judge our thinking and our knowledge first-hand before making any decision. If you then decide to work with us, good; if not, you keep a useful diagnosis you can act on yourself. There is no obligation and no small print.
Free Klaviyo Audit for Ecommerce Brands
Most Klaviyo accounts run well below their potential: incomplete flows, basic segmentation, deliverability problems nobody has spotted, and campaigns measured on anything but their real impact on revenue. Our free audit puts numbers on that unclaimed potential.
As an official Klaviyo Agency Partner, we review your account on both technical and commercial criteria, and give you a clear diagnosis of what is failing, what is working and which changes would have the greatest impact on your revenue. No cost and no obligation to hire us.
What we analyse in your Klaviyo account
The audit covers the whole account, from technical setup through to strategy and revenue. It is not a surface review: it is a detailed diagnosis of every area that affects how the channel performs.
- Automation flows: coverage, setup, logic, timings and segmentation of every active flow, plus the flows you are missing.
- Segmentation and database: list quality, active segments, contact health and segmentation opportunities you are not using.
- Deliverability: sending reputation, inbox placement, technical setup (DKIM, SPF, dedicated domain) and the contacts damaging your reputation.
- Campaigns: sending strategy, frequency, performance and calendar.
- Shopify integration: correct syncing of data, events and catalogue.
- Revenue and metrics: the real weight of Klaviyo in your total revenue, and performance by flow and campaign.
What a Klaviyo audit brings to the surface
Klaviyo is a powerful tool, and that power makes it easy to leave value on the table without noticing. An account can look like it is working (campaigns going out, a few flows live) while losing a significant share of its potential revenue. These are the problems we find most often when auditing an account.
Incomplete or badly configured flows
Most accounts have the basic flows but are missing the ones that matter (browse abandonment, replenishment, winback, post-purchase by category), or have them running on weak logic, poorly set timings or no segmentation at all. Flows are the part of Klaviyo that generates the most revenue, and they are almost always where the most value is left unclaimed.
Poor segmentation
Sending the same thing to your entire database burns out the list and damages deliverability. Many accounts never use the segmentation Klaviyo allows by purchase behaviour, engagement or customer value, which shows up as lower conversion and more unsubscribes.
Silent deliverability problems
An account can have a deliverability problem nobody has spotted: emails landing in the Promotions tab, or in spam outright. It is one of the most expensive faults and one of the most invisible, because it never announces itself while cutting the channel's revenue sharply.
No real measurement
Many accounts have no clear view of what share of revenue comes from Klaviyo, or which flow or campaign contributes what. Without that, there is no way to know what to optimise. The audit puts those numbers on the table.
How the audit works
A clear process with no obligation. We review your account, build the diagnosis and present it with recommendations prioritised by impact. This is how it works.
1. Access and context
You give us read-only access to your Klaviyo account and tell us briefly about your business, your product and your objectives. That is enough for us to audit on commercial criteria, not just technical ones.
2. In-depth analysis
We review every area of the account (flows, segmentation, deliverability, campaigns, integration and revenue), identifying problems, opportunities and the potential impact of each improvement.
3. Presenting the diagnosis
We present the conclusions clearly: what works, what is failing and which changes would have the greatest impact on your revenue, in priority order. Not a generic report, but an actionable diagnosis of your specific account.
Official Klaviyo Partner
STRAT is an official Klaviyo Agency Partner, a certification that reflects our experience auditing and optimising Klaviyo accounts for ecommerce. When we audit your account, we do it with official technical knowledge of the platform and with commercial judgement.
- Official Klaviyo support and training: direct access to the platform, ongoing training and betas, which keeps us current on every feature that could improve your account.
- Technical and commercial judgement: we do not audit the setup alone, but its real impact on your revenue, because an account is optimised to sell more, not to look tidier.
- Knowledge of best practice: we compare your account against Klaviyo’s official standards and real sector benchmarks, so you know where you stand and how far you could go.
- Full-funnel view: we analyse Klaviyo connected to your acquisition and your Shopify store, not as an isolated channel.
Verify our credentials in the official Klaviyo Partners directory.
Why STRAT?
We are not an agency that also happens to do email. We work exclusively with ecommerce and email marketing is one of our core pillars. As an official Klaviyo Agency Partner, we have audited and optimised accounts of every size, and we know where unclaimed revenue tends to hide.
Our audit is not a generic report that could apply to anyone: it is a specific diagnosis of your account, with recommendations prioritised by impact on your business and explained clearly, so you can apply them yourself or we can apply them together. Every conclusion connects to your P&L, not to isolated platform metrics.
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Frequently asked questions
The audit covers your whole account: the automation flows (coverage, setup and segmentation), the quality of your segmentation and database, deliverability (sending reputation and technical setup), campaign strategy, the Shopify integration and revenue analysis by flow and campaign. The result is a clear diagnosis of what works, what is failing and which changes would have the greatest impact on your revenue, in priority order.
To audit, we need read-only access to your Klaviyo account, which is enough to analyse the setup, the flows, the segmentation and the metrics without making any changes. We do not modify anything during the audit: we diagnose first and present the conclusions, and changes are only implemented if you decide to go ahead.
The analysis and the presentation of the diagnosis are usually completed within a few working days of us having access to the account and the context of your business. The exact timing depends on the size and complexity of the account, but it is a quick process designed to get you actionable conclusions early.
An official Klaviyo Partner agency has direct access to the platform, ongoing training and knowledge of official best practice and sector benchmarks. That allows us to compare your account against real standards and to spot problems a surface review misses, particularly in deliverability and in flow logic. We also audit on commercial criteria, measuring the real impact on your revenue rather than the technical setup alone.
There is no obligation of any kind. The audit is free and its value does not depend on you hiring anything afterwards. You receive the diagnosis with prioritised recommendations and decide freely: you can apply the changes yourself, with your team, or ask us to handle the optimisation and ongoing management. The audit stands on its own, whatever you decide next.
Yes. On new or small accounts, the audit helps you build properly from the start, avoiding mistakes that are expensive to correct later and prioritising the flows and segmentation that will matter most at your stage. On more mature accounts, the focus shifts to finding the value that is not being captured. Either way, the diagnosis is adapted to where your account actually is.