Most Google Ads accounts leave money on the table in both directions: they overpay for branded demand that was already theirs, and they under-capture the profitable generic terms. On top of that sit an unoptimised product feed, a Performance Max running as a black box, and a ROAS that does not reflect real margin. Our free audit puts numbers on all of it.
As an official Google Partner, we review your account on both technical and commercial criteria, and give you a clear diagnosis of what is failing, what is working and which changes would have the greatest impact. No cost and no obligation.
The audit covers the whole account, from the product feed through to campaign structure and real profitability. It is not a surface review, it is a detailed diagnosis of every area that affects performance.
This audit is for ecommerce brands already investing in Google Ads who want to know whether their budget is working hard enough. It is particularly useful if you are running Performance Max and cannot see what it is doing inside, if your product feed has never been reviewed properly, if you suspect you are overpaying for your own brand, or if you are about to change agency and want an objective second opinion. If you are not yet investing in Google but are about to start, we can point you in the right direction too.
STRAT is an official Google Partner, a certification that reflects our experience managing and auditing Google Ads accounts for ecommerce. When we audit your account, we do it with direct knowledge of the platform and with commercial judgement.
We are not a generalist agency that also does Google Ads. We work exclusively with ecommerce and we know how Shopping, Performance Max and Search behave specifically in online stores. We know when Performance Max is eating into branded Search, when the feed is capping performance, and when you are overpaying for demand that was already yours.
Our audit is not a generic report that could apply to anyone: it is a specific diagnosis of your account, with recommendations prioritised by impact on your business and explained clearly, so you can apply them yourself or we can apply them together. Every conclusion connects to your P&L and is measured in POAS, not in isolated platform metrics.
Because it is the best way to show how we work. Auditing your account gives you real value from the outset, and you get to judge our thinking and our knowledge first-hand before making any decision. If you then decide to work with us, good; if not, you keep a useful diagnosis you can act on yourself. There is no obligation and no small print.
The audit covers your whole account: product feed optimisation, Search structure by intent, the setup and control of Performance Max, analysis of branded demand cannibalisation, and measurement with Enhanced Conversions and margin-based conversion values. The result is a clear diagnosis of what works, what is failing and which changes would have the greatest impact on your profitability, in priority order.
We need read-only access to your Google Ads account and your Merchant Center, which is enough to analyse the campaigns, the feed and the metrics without making any changes. We do not modify anything during the audit: we diagnose first and present the conclusions, and changes are only implemented if you decide to go ahead.
It is one of the questions this audit answers most directly. Performance Max operates as a black box unless you give it first-party audience signals, brand exclusions and a proper asset group structure. We analyse whether your Pmax is cannibalising branded Search, whether it is spending on low-value inventory and whether it is being fed properly, and we show you which adjustments would recover profitability.
Because platform ROAS does not account for your real margin, and on Google there is an added wrinkle: Performance Max mixes prospecting with branded demand that was already yours, inflating the apparent ROAS. POAS (Profit on Ad Spend) incorporates margin and separates the campaigns that generate real profit. An account can show a high ROAS while leaving very little margin, and the audit catches it.
There is no obligation of any kind. The audit is free and its value does not depend on you hiring anything afterwards. You receive the diagnosis with prioritised recommendations and decide freely: you can apply the changes yourself, with your team, or ask us to handle ongoing management. The audit stands on its own, whatever you decide next.
