Most Meta Ads accounts (the ads running on Facebook and Instagram) overspend in places that do not deserve it: structures that fragment the algorithm’s learning, measurement distorted by a missing Conversions API, fatigued creative, and a platform ROAS that hides whether you are actually making money. Our free audit puts numbers on that inefficient spend.
As an official Meta Business Partner, we review your account on both technical and commercial criteria, and give you a clear diagnosis of what is failing, what is working and which changes would have the greatest impact on your profitability. No cost and no obligation to hire us.
The audit covers the whole account, from the technical measurement setup through to creative strategy and real profitability. It is not a surface review, it is a detailed diagnosis of every area that affects performance.
This audit is for ecommerce brands already investing in Meta Ads who suspect they could be getting more profit from their budget. It is particularly useful if your CAC has risen without a clear explanation, if you are not certain your measurement is reliable, if you have been running the same creative for a while, or if you are about to change agency or bring the work in-house and want an objective second opinion on the state of your account. If you are not yet investing in Meta but are about to start, we can point you in the right direction too.
STRAT is an official Meta Business Partner, a certification that reflects our experience managing and auditing Meta Ads accounts for ecommerce. When we audit your account, we do it with direct knowledge of the platform and with commercial judgement.
We are not a generalist agency that also does Meta Ads. We work exclusively with ecommerce and paid media is one of our core pillars. As an official Meta Business Partner, we have audited and managed accounts of every size, and we know where budget tends to hide while producing no return.
Our audit is not a generic report that could apply to anyone: it is a specific diagnosis of your account, with recommendations prioritised by impact on your business and explained clearly, so you can apply them yourself or we can apply them together. Every conclusion connects to your P&L and is measured in POAS, not in isolated platform metrics.
Because it is the best way to show how we work. Auditing your account gives you real value from the outset, and you get to judge our thinking and our knowledge first-hand before making any decision. If you then decide to work with us, good; if not, you keep a useful diagnosis you can act on yourself. There is no obligation and no small print.
The audit covers your whole account: campaign structure and the balance between Advantage+ and manual campaigns, the Conversions API implementation and the quality of your measurement, creative strategy and ad fatigue, audiences and retargeting, and platform ROAS cross-referenced with your real POAS. The result is a clear diagnosis of what works, what is failing and which changes would have the greatest impact on your profitability, in priority order.
We need read-only access to your Meta Ads account, through Business Manager, which is enough to analyse the structure, the campaigns, the creative and the metrics without making any changes. We do not modify anything during the audit: we diagnose first and present the conclusions, and changes are only implemented if you decide to go ahead.
Because the ROAS Meta reports counts view-through conversions, takes credit for sales that would have happened anyway, and knows nothing about your real margin. POAS (Profit on Ad Spend) incorporates the margin on each sale, which shows which campaigns generate profit and which only generate revenue. A campaign with a good platform ROAS can be losing money, and the audit catches it.
An official Meta Business Partner has direct access to the platform, to support and to official best practice. That allows us to compare your account against real standards and to spot problems a surface review misses, particularly in measurement and account structure. We also audit on commercial criteria, measuring the real impact on your profitability rather than the technical setup alone.
There is no obligation of any kind. The audit is free and its value does not depend on you hiring anything afterwards. You receive the diagnosis with prioritised recommendations and decide freely: you can apply the changes yourself, with your team, or ask us to handle ongoing management. The audit stands on its own, whatever you decide next.
Yes. Meta Ads is the current name of the advertising platform that runs ads on Facebook and Instagram, along with other placements such as Messenger. Facebook renamed the company to Meta in 2021 and renamed its advertising system with it; it was previously known as Facebook Ads. When we audit or manage a Meta Ads account, we cover your ads on both Facebook and Instagram from the same platform. Many brands still call them Facebook Ads or Instagram Ads, and it is exactly the same service.
