Because it is the best way to show how we work. Auditing your account gives you real value from the outset, and you get to judge our thinking and our knowledge first-hand before making any decision. If you then decide to work with us, good; if not, you keep a useful diagnosis you can act on yourself. There is no obligation and no small print.
Free Meta Ads Audit for Ecommerce Brands
Most Meta Ads accounts (the ads running on Facebook and Instagram) overspend in places that do not deserve it: structures that fragment the algorithm’s learning, measurement distorted by a missing Conversions API, fatigued creative, and a platform ROAS that hides whether you are actually making money. Our free audit puts numbers on that inefficient spend.
As an official Meta Business Partner, we review your account on both technical and commercial criteria, and give you a clear diagnosis of what is failing, what is working and which changes would have the greatest impact on your profitability. No cost and no obligation to hire us.
What we analyse in your Meta Ads account
The audit covers the whole account, from the technical measurement setup through to creative strategy and real profitability. It is not a surface review, it is a detailed diagnosis of every area that affects performance.
- Campaign structure: how the account is organised, the balance between Advantage+ Shopping and manual campaigns, audience overlap and the learning phase.
- Measurement and Conversions API: server-side CAPI implementation, signal quality, event configuration and attribution quality.
- Creative strategy: variety of angles and formats (for feed, Stories and Reels on Facebook and Instagram), frequency, ad fatigue and whether a testing pipeline exists.
- Audiences and targeting: prospecting, use of broad audiences, retargeting and possible cannibalisation of organic conversion.
- Real profitability: platform ROAS cross-referenced with your margin and your real POAS, so you can see which campaigns generate profit and which only generate revenue.
What a Meta Ads audit brings to the surface
Meta is the most powerful acquisition channel there is, and also the one that burns budget fastest when it is run without a method. An account can look like it is working (it spends, it brings in sales, it shows a decent ROAS) while losing profitability in places that are not visible at a glance. These are the problems we find most often when auditing an account.
Account structure that fragments learning
Too many campaigns and ad sets overlapping, splitting the budget and stopping the algorithm from leaving the learning phase. Structure is one of the most common causes of a high CAC that nobody can explain.
Signal loss from incomplete measurement
Accounts without a properly implemented Conversions API, or with badly configured events, sending Meta partial data. The algorithm optimises blind and performance drops with no apparent cause.
Fatigued creative and too little testing
High frequencies, the same ads running too long and no creative testing pipeline in place. On Meta the creative is the main lever, and its fatigue is a silent profitability leak.
Decisions made on platform ROAS
Optimising against the ROAS Meta reports, which counts view-through conversions and knows nothing about your margin, leads to scaling campaigns that look profitable and are not. The audit cross-references that data with your real POAS.
How the audit works
A clear process with no obligation. We review your account, build the diagnosis and present it with recommendations prioritised by impact. This is how it works.
1. Access and context
You give us read-only access to your Meta Ads account and tell us briefly about your business, your product, your margins and your objectives. That lets us audit on commercial criteria, not just technical ones.
2. In-depth analysis
We review every area of the account (structure, measurement, creative, audiences and profitability), identifying problems, opportunities and the potential impact of each improvement.
3. Presenting the diagnosis
We present the conclusions clearly: what works, what is failing and which changes would have the greatest impact on your profitability, in priority order. Not a generic report, but an actionable diagnosis of your account.
Who this audit is for
This audit is for ecommerce brands already investing in Meta Ads who suspect they could be getting more profit from their budget. It is particularly useful if your CAC has risen without a clear explanation, if you are not certain your measurement is reliable, if you have been running the same creative for a while, or if you are about to change agency or bring the work in-house and want an objective second opinion on the state of your account. If you are not yet investing in Meta but are about to start, we can point you in the right direction too.
Official Meta Business Partner
STRAT is an official Meta Business Partner, a certification that reflects our experience managing and auditing Meta Ads accounts for ecommerce. When we audit your account, we do it with direct knowledge of the platform and with commercial judgement.
- Access to Meta support and betas: a direct channel to the platform and early access to features, which keeps us current on everything that could improve your account.
- Technical and commercial judgement: we do not audit the setup alone, but its real impact on your profitability, because an account is optimised to generate profit, not to show off a good platform ROAS.
- Knowledge of best practice: we compare your account against Meta’s official standards and real sector benchmarks, so you know where you stand and how far you could go.
- Full-funnel view: we analyse Meta connected to your retention and your store, not as an isolated channel.
Why STRAT?
We are not a generalist agency that also does Meta Ads. We work exclusively with ecommerce and paid media is one of our core pillars. As an official Meta Business Partner, we have audited and managed accounts of every size, and we know where budget tends to hide while producing no return.
Our audit is not a generic report that could apply to anyone: it is a specific diagnosis of your account, with recommendations prioritised by impact on your business and explained clearly, so you can apply them yourself or we can apply them together. Every conclusion connects to your P&L and is measured in POAS, not in isolated platform metrics.
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Frequently asked questions
The audit covers your whole account: campaign structure and the balance between Advantage+ and manual campaigns, the Conversions API implementation and the quality of your measurement, creative strategy and ad fatigue, audiences and retargeting, and platform ROAS cross-referenced with your real POAS. The result is a clear diagnosis of what works, what is failing and which changes would have the greatest impact on your profitability, in priority order.
We need read-only access to your Meta Ads account, through Business Manager, which is enough to analyse the structure, the campaigns, the creative and the metrics without making any changes. We do not modify anything during the audit: we diagnose first and present the conclusions, and changes are only implemented if you decide to go ahead.
Because the ROAS Meta reports counts view-through conversions, takes credit for sales that would have happened anyway, and knows nothing about your real margin. POAS (Profit on Ad Spend) incorporates the margin on each sale, which shows which campaigns generate profit and which only generate revenue. A campaign with a good platform ROAS can be losing money, and the audit catches it.
An official Meta Business Partner has direct access to the platform, to support and to official best practice. That allows us to compare your account against real standards and to spot problems a surface review misses, particularly in measurement and account structure. We also audit on commercial criteria, measuring the real impact on your profitability rather than the technical setup alone.
There is no obligation of any kind. The audit is free and its value does not depend on you hiring anything afterwards. You receive the diagnosis with prioritised recommendations and decide freely: you can apply the changes yourself, with your team, or ask us to handle ongoing management. The audit stands on its own, whatever you decide next.
Yes. Meta Ads is the current name of the advertising platform that runs ads on Facebook and Instagram, along with other placements such as Messenger. Facebook renamed the company to Meta in 2021 and renamed its advertising system with it; it was previously known as Facebook Ads. When we audit or manage a Meta Ads account, we cover your ads on both Facebook and Instagram from the same platform. Many brands still call them Facebook Ads or Instagram Ads, and it is exactly the same service.