With an annual plan that identifies each sport’s peak: running in spring, fitness in January, water sports in summer, padel all year round. Budget is pre-allocated by season, creatives are prepared in advance, and audiences are warmed up ahead of each peak so you don’t arrive late or overpay.
Marketing Agency for
Sports Ecommerce
We work with sports and fitness ecommerce brands that need to professionalise their digital marketing in a sector shaped by the seasonality of each sport, community as the engine of the brand, and technical catalogues with many variants.
We bring together paid media, email marketing, CRO, and international scaling under a single sector-specific read, always measured in POAS and tied to your P&L.
Why sports ecommerce is different
Sport doesn't sell the way fashion or beauty do. The strategy is built on four fronts specific to the sector.
Seasonality by sport
Each discipline has its peak. Running in spring, fitness in January, water sports in summer, skiing in winter, padel almost all year round. Spend is planned on an annual calendar, warming up audiences ahead of each peak and with budget pre-allocated by season.
Community is the brand lever
In sport, community sells more than the ad. Ambassadors, clubs, UGC, and events generate the social proof that sustains acquisition and keeps CAC in check. We build it into the strategy rather than treating it as a separate activity.
Technical catalogues with many variants
Sizes, specifications, skill levels, and compatibilities multiply the variants. The product feed for Shopping and catalogue demands discipline, and it's where profitability on Google is won or lost.
Trends that move fast
The padel boom, the arrival of pickleball, the rise of Hyrox or trail running. Whoever spots and activates a trend first takes the share while bid costs are still low.
Average results for fitness ecommerce clients (first 12 months)
121%
Revenue growth
82%
POAS improvement
-25%
CAC reduction
2,8x
Repeat orders
How we handle marketing for a sports brand
We apply our four services to the sports and fitness context, from gym equipment and nutrition brands to technical clothing and gear, under a single business read.
Paid media for sports and fitness ecommerce
Meta and TikTok to build community and create demand, Google and Shopping to capture purchase intent for the technical product. All measured in POAS rather than platform ROAS.
Read more →
Email marketing and automation for sports ecommerce
In consumables, nutrition, and supplements, repeat purchase is high. With Klaviyo and Omnisend we turn the first purchase into recurring revenue, segmenting by sport and skill level.
Read more →
CRO and Shopify development for sports and fitness ecommerce
Product pages that answer the real questions about size, level, and compatibility, and a store that converts the traffic you're already paying for.
Read more →
International scaling for sports and fitness ecommerce
Sport travels well across markets. We validate country by country with Shopify Markets, adapting sizing, currencies, and creatives to each culture before committing spend at scale.
Read more →Why STRAT for your sports brand?
We work exclusively with ecommerce, and sport and fitness are among the verticals where we’ve built up hands-on experience, with gym equipment brands like GiveMeFit. We know the sector’s real benchmarks. The target POAS for a supplements brand differs from that of a padel equipment brand, and the Meta structure that scales technical clothing doesn’t work the same way for gym equipment.
We apply that specialisation in an integrated way, with acquisition, retention, and conversion run as a single system. Every decision on your account is reported in POAS tied to your P&L, not in isolated platform metrics.
Our latest case studies
Run a sports ecommerce and want to scale profitably?
Frequently Asked Questions
Increasingly decisive. When the creative is native and educational, with tips, drills, comparisons, or challenges, TikTok brings volume at a good cost. For sports with a young community like padel or fitness, it’s often one of the main discovery channels.
Not on price. A specialised brand wins through specialisation, community, its own content, and service. That means an active community, a serious loyalty programme, and product pages that answer technical questions better than a large retailer’s do.
Both. Sports brands with their own product or licences, and specialised ecommerce with a technical catalogue from several brands. The sector read applies to both models; what changes is the weight of the brand versus the catalogue.
A lot. In sports clothing and footwear, size-related returns can sit between 25% and 35%, which is what separates reported POAS from real POAS. That’s why we measure with returns factored in and work on the product pages to reduce them.
Yes, it’s one of the subsectors we fit best, from gym equipment and gear to training clothing and accessories. Give Me Fit is one example of this kind of brand we work with. The approach is the same as in the rest of sport: acquisition and retention measured in POAS, with particular weight on community and repeat purchase.
Yes, with the caution these categories’ advertising regulation demands. Health claims are restricted on Meta, Google, and TikTok, and operating without mastering those policies stalls scaling. In regulatory terms it’s closer to beauty than to fashion.