At STRAT we use MigrationPro to move client stores to Shopify. This review doesn't run through the app's listing point by point. We tell you what it does, what we check on every migration, what it has solved for us on real projects, and what to watch for if you're going to use it yourself.
If you're in a hurry: MigrationPro is a Shopify app that moves products, customers, orders, and SEO data from more than 30 platforms (PrestaShop, WooCommerce, Magento, Wix, Squarespace, BigCommerce, Etsy…). What we like most is that you can try it free with your own data and that it lets you migrate weeks before launch without the new store falling out of date.
What MigrationPro is
It's an app you install from the Shopify App Store and connect to your current store. It reads the source data and writes it into Shopify.
Access to the source store is read-only. In practice that means the client keeps selling on their current platform as normal, and if something goes wrong in Shopify you just delete and start over without touching the store that's making money.
What it moves
Products with their variants and images, customers, historical orders, collections, blog posts, discount codes, reviews (via 3rd party apps like Loox), and SEO metadata (meta titles, descriptions, handles, and image alt text). Orders come across with status, line items, customer details, and notes. Payment data isn't migrated.
Free demo
They offer a free demo that migrates up to 10 products, 10 customers, 10 orders, and 10 collections, and you can repeat it as many times as you need. We don't use it to "see if it works". We use it to deliberately pick the tricky cases in the catalogue:
- The product with the most variants: to check that sizes and colours generate correctly and that each variant has its image.
- Products with custom fields: composition, size guide, short description… and deciding which metafield each one goes to.
- A customer with several addresses and old orders: to see that the history stays linked to their profile.
- URLs with organic traffic: to confirm how the handles turn out and plan the redirects.
Catching in the demo that the short description is being lost is a five-minute fix. Catching it with 400 products already published is a whole afternoon of correcting by hand.
Smart Update, the feature we're most sold on
On a real project, the data migration and the launch almost never coincide. First you migrate, then you build the theme, rebuild the collections, set up shipping, connect email and paid media, and test. That's weeks during which the old store keeps taking orders and new customers.
Smart Update brings those changes into Shopify with one click: prices, stock, collections, and recent orders. It recognises the records that already exist and only updates what has changed, so it doesn't duplicate. For an agency this means you can migrate at the start of the project, work on the redesign with real data, and run a final sync just before the domain switch.
The add-ons we always turn on
The app plan includes the base migration and the rest is added depending on the project. These are the ones we consider mandatory or close to it:
- 301 redirects: if the store has organic traffic, this isn't optional. Each old URL points to its equivalent in Shopify.
- Keep the order ID: customer support can still look up orders by the same number, and accounting doesn't have to reconcile two numbering systems.
- Categories to automatic collections: it saves rebuilding the catalogue structure by hand, which we then adjust with navigation and SEO in mind.
- Advanced attribute mapping: essential in stores with their own fields, which in fashion is nearly all of them.
- Spam customer detection: in stores with years of open sign-ups, the database usually carries fake accounts that later clutter Klaviyo or Omnisend.
Security
Access to the source store is read-only, data travels encrypted with TLS 1.2 or higher and, according to MigrationPro, is deleted once the migration finishes, keeping only minimal logs for support. They state they work in line with the GDPR. It's the minimum any tool that moves your customer base should offer, so we see it as a box it ticks rather than a real differentiator. If you handle sensitive data, check its terms yourself before migrating rather than taking it for granted.
Support
They have live chat from 9am to 8pm (UTC+4) every day, with an average response they advertise as under 5 minutes. Outside those hours they reply within a couple of hours. In Spanish time (CET) that chat runs roughly from 7am to 6pm, so a good part of the support falls in our morning. On the migrations we've done they've replied quickly and been able to resolve specific questions about each source platform, though as with any chat the level depends on the agent you get.
Pricing
A one-off payment calculated from the number of products, customers, and orders. No subscription.
- Automated app (from $29): you run the migration yourself with the app. Add-ons are paid separately.
- Done-for-you (from $300): their team runs the full migration with an assigned specialist, pre-launch testing, and all add-ons included.
| Add-on | Price (Automated app) |
|---|---|
| 301 redirects | +$29 |
| Keep order IDs | +$29 |
| Categories to automated collections | +$29 |
| Content images (blog and pages) | +$29 |
| Customer groups to tags | +$19 |
| Spam customer detection | +$39 |
| Active products only | +$39 |
| Tax-inclusive prices | +$39 |
| Default stock quantity | +$19 |
If you start with the app and later prefer their team to do it, you only pay the difference. And there's a 30-day guarantee: if the data doesn't match the source store, they migrate again free or refund you.
Worth keeping in mind
With the app, the final price depends on the add-ons you turn on. Do the maths with the redirects and the attribute mapping included, since those are the ones you'll almost always need. Also, MigrationPro moves data. The theme, navigation, shipping, taxes, apps, and the connection with your marketing tools are out of scope, and they're the part that takes the most time in a migration.
Who it's for
It makes sense if you're coming from PrestaShop, WooCommerce, Magento, Wix, Squarespace, or BigCommerce and want to keep customers, order history, and rankings. With simple catalogues, a brand can do it on its own. With complex variants, custom fields, or a lot of organic traffic, we recommend the managed plan or leaning on someone who has done migrations before.
It adds little if you're starting on Shopify with no data to keep, or if what worries you is migrating ERP integrations, checkout logic, or custom development. That's outside the scope of any data migration tool.
Verdict
For us, MigrationPro handles the three things that matter most in a migration well. You can check the result before paying, the old store keeps selling, and the new one stays in sync right up to launch day. The price is fixed and easy to budget for. The part it doesn't do, building the new store and connecting it to your marketing, is the one that takes the most judgement and is worth planning from the start.
Frequently asked questions
Is MigrationPro free?
The demo is free and migrates up to 10 products, 10 customers, 10 orders, and 10 collections with your real data. The full migration is a one-off payment from $29 with the app or from $300 with the managed service.
Does my store stop selling while I migrate?
No. MigrationPro only reads the source store, which keeps running. With Smart Update you then bring into Shopify any orders and changes that have happened.
Do I lose SEO when migrating to Shopify?
It migrates meta titles, descriptions, handles, and image alt text. With the 301 redirects add-on, each old URL points to the new one. Even so, it's normal to see some fluctuation in the first few weeks.
Which platforms can you migrate from?
From more than 30, including PrestaShop, WooCommerce, Magento, Wix, Squarespace, BigCommerce, and Etsy.
How long does it take?
A store with fewer than 1,000 products usually finishes in 30 to 60 minutes. Most wrap up in 1 to 3 hours, and those with more than 10,000 products, within the same day.
If you're changing platform, the data migration is only the first step. At STRAT we take on the whole project, from the demo and mapping to launch and connecting it to your campaigns, within our Shopify development for ecommerce service.
