Paid Social increases revenue 605%

Nonna Cosmetics was founded by Claudia Vidal, daughter of a nationally reknown dermatologist, in 2021 to mark a new era in cosmetics for skin care.

After 2 years and many iterations they created unique formulas and an effective routine in just a few steps with multifunctional products, that follows the protocol recommended  by dermatologists.

This line of products is designed by Dr. Cornacchione, a specialist in aesthetic medicine and formulated together with pharmacists.

Nonna Cosmetics needed a marketing partner to help them get to the next level by introducing their products to a brand new set of customers.

With paid media advertising for prospecting and retaining them with advanced email automation flows.

On the first year of the engagement, we were able to reduce the CPAs by 23%, increasing CTR by 58% and 6X YoY monthly improvement in revenue, as well as obtaining 17% of total the total revenue from automation.

“What I value most about STRAT is their professionalism and expertise, as well as their commitment and their human team. They have become a strategic partner from day one. I firmly trust them  to take Nonna to the next level and continue working together for years to come.”

Claudia Vidal

Founder of Nonna Cosmetics

Email Automation

With a growing newsletter and customer email subscriber base, each email has potential to generate new sales. We focused our efforts on growing Nonna’s list size, targeting consumers with pop ups, and creating a Welcome Series, Checkout Abandonment and Post Purchase flow that after tour first year generated 17% of total revenue and 46% of email revenue.

Performance Achieved


Revenue Growth


CTR Increase


Lower CPA


Of total revenue
from automation

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