“Working with Strat has transformed our online presence and has boosted our digital sales. Strat’s team is professional and responsive, while they proved their expertise on a daily-basis. We look forward to continue working with them for many years, ensuring the growth of Farmacia Avenida de América.”
Belén Acero Jiménez
Founder of Farmacia Avenida de América
Facebook Ads is a valuable channel, but it operates within a highly competitive environment, particularly when it comes to promoting skincare products.
To expand our reach and maximize our advertising budget, our team consistently conducted A/B tests on various campaign structures, audience segments, interest pairings, creative concepts, and ad formats. This approach empowered Facebook’s algorithms to optimize for the most effective variations and
Google Ads provides a distinctive capability for reaching users actively seeking specific products, a crucial element within our strategy.
By analyzing our proprietary data, we pinpointed the top-performing products with substantial demand and concentrated our efforts on attracting a maximum number of potential customers interested in purchasing those items.
Scaled Ad Spend
Lift in Ads Revenue
With an expanding newsletter and customer email subscriber base, every email holds the potential to generate fresh sales. Our efforts were concentrated on enlarging Farmacia Avenida de América’s list size, using pop-ups to reach out to consumers, and crafting a Welcome Series, Checkout Abandonment, a Post-Purchase flow and various Replenishment Reminders that, within the first year, contributed to 38,1% of the total revenue.
ROI from Automation
List Size Increase
Of total revenue
Consistent Open Rates