“Working with Strat has transformed our online presence and has boosted our digital sales. Strat’s team is professional and responsive, while they proved their expertise on a daily-basis. We look forward to continue working with them for many years, ensuring the growth of Farmacia Avenida de América.”
Belén Acero Jiménez
Founder of Farmacia Avenida de América
Social Ads
Facebook Ads is a valuable channel, but it operates within a highly competitive environment, particularly when it comes to promoting skincare products.
To expand our reach and maximize our advertising budget, our team consistently conducted A/B tests on various campaign structures, audience segments, interest pairings, creative concepts, and ad formats. This approach empowered Facebook’s algorithms to optimize for the most effective variations and
Google Ads
Google Ads provides a distinctive capability for reaching users actively seeking specific products, a crucial element within our strategy.
By analyzing our proprietary data, we pinpointed the top-performing products with substantial demand and concentrated our efforts on attracting a maximum number of potential customers interested in purchasing those items.
Performance Achieved
23,1%
Improved AOV
355%
Scaled Ad Spend
223%
Lift in Ads Revenue
-15%
Lower CPA
Email Automation
With an expanding newsletter and customer email subscriber base, every email holds the potential to generate fresh sales. Our efforts were concentrated on enlarging Farmacia Avenida de América’s list size, using pop-ups to reach out to consumers, and crafting a Welcome Series, Checkout Abandonment, a Post-Purchase flow and various Replenishment Reminders that, within the first year, contributed to 38,1% of the total revenue.
Performance Achieved
334X
ROI from Automation
171,8%
List Size Increase
38,1%
Of total revenue
from automation
50,76%
Consistent Open Rates
