“Working with STRAT has been one of the best decisions we’ve made. They work as an extension of our own team, being extremely responsive and proactive like no other agency. Thanks to them we have achieved impressive results. They have been a determining factor in the growth of Muscari.”
Teresa Castro
CEO at Muscari
Channel Optimization
For Muscari — and every other online business for that matter — Facebook and Instagram are essential advertising channels. Instagram, being a visual platform, played a critical role during the shopping season. Brand awareness was generated by running campaigns utilizing Muscari’s professional lifestyle and product photography and our audience build methodologies. Another key to success was account build, audience segmentation and ad set optimizations that allowed a sustainable way to scale ad spend.
In the first 9 months, we’ve scaled Muscari’s monthly average ad spend by 5x. YoY same month performance is even more drastic with ad spend scaling 5x while maintaining target ROAS and customer acquisition costs.
Channel Exploration
Utilizing everything that Pinterest Ads offers, we launched a number of campaigns targeting new customers at every stage of their shopping journey. With active daily monitoring and optimizations we were able to reach customers at every stage while continuously increasing the return on ad spend.
Performance Achieved
35%
Improved ROAS
21%
Lower CPA
5X
Scaled FB Ad Spend
3,5X
Revenue Growth
