“What I value most about STRAT is their professionalism and expertise, as well as their commitment and their human team. They have become a strategic partner from day one. I firmly trust them to take Nonna to the next level and continue working together for years to come.”
Olga Pérez Albert
CEO of CYCLO
Creative Optimization
Facebook and Instagram are powerful advertising channels, but when it comes to intimate care products, brands like CYCLO often face challenges with ad approvals due to sensitive content policies. Menstrual care products can easily get flagged or restricted, making it harder to reach potential customers. Our Facebook experts and creative team developed ad content that aligned perfectly with CYCLO’s brand values — empowering, educational, and approachable — while fully complying with platform advertising policies. We also produced UGC-style content in collaboration with creators, a format that consistently performs well by being both eye-catching and highly engaging for the audience. By combining thoughtful creative with a strong campaign strategy, we achieved remarkable results: CTRs increased by 117%, CPMs dropped by 54%, and cost per purchase decreased by 48%.
Performance Achieved
835%
Increased Amount Spent
921%
Traffic increased
-48%
Lower CPA
2,14%
Conversion rate achieved
Email Automation
As part of our collaboration, we led the migration of the client’s email marketing operations to a specialized ecommerce automation platform. We successfully transferred their entire database, ensuring that no valuable customer data was lost in the process. Once the migration was complete, we designed and implemented over 10 automated email flows, strategically crafted to support each key stage of the customer journey. These flows leveraged advanced segmentation, allowing us to deliver highly targeted, personalized content that maximized engagement and drove conversions.
