Paid Media-Driven Revenue Tripled in One Year

Baymo is more than just a fashion brand, it reflects the spirit and passion of its founder, Mónica. Her talent for bringing beauty into everyday life stems from a philosophy of celebrating the simple, meaningful moments. They create pieces that go beyond trends, focusing on originality and exclusivity through their unique prints. Every garment tells a story, with careful attention to detail, from design to fabric, ensuring that each woman feels both comfortable and radiant.

Committed to local and responsible production, Baymo believes that things made with passion and dedication truly make a difference. For them, fashion is not just about what you wear, but about how it makes you feel.

Our approach with BAYMO was designed around three pillars: creative agility, platform diversification and sustainable scaling. Rather than rushing into heavy investment, we prioritized learning, testing, and laying the groundwork for long-term growth.

Since partnering with Baymo, we’ve more than tripled the revenue generated through paid media, nearly tripled the advertising budget, and achieved an 11% improvement in return on ad spend — all as part of a consistent, strategic scaling effort. These results highlight the effectiveness of our tailored approach to refining their digital acquisition strategy and expanding their marketing channels, driving consistent and scalable growth.

“STRAT has been a key partner in Baymo’s exponential growth over the past year! Always willing to innovate, try new strategies, and support us in any decision, they consistently act quickly, analyzing results and constantly adjusting the strategy.

On top of that, the team has always been approachable and professional; they get involved in Baymo as if it were their own company—something we truly value!”

Irene Cantos

Ecommerce Manager at Baymo

Diversifying Paid Media Channelss

To build a scalable and resilient acquisition engine, we designed a multichannel paid media strategy that combined performance, discovery and intent. While Meta remained our primary growth driver, we layered in complementary channels to extend reach and reinforce results. The channels we activated included:

Meta (Facebook & Instagram Ads): Our core acquisition channel and the foundation of Baymo’s paid media strategy. It was the first platform we activated and continues to represent the majority of media investment. Meta allowed us to test creative formats, audiences, and messaging at scale; and proved highly effective in both prospecting and remarketing.
Google Ads: We launched Performance Max and Search campaigns to capture high-intent users searching for occasionwear and related queries. This added a strong conversion layer to our funnel and helped close the gap between discovery and purchase.
Pinterest Ads: Leveraging Pinterest’s inspiration-driven browsing behavior, we introduced Baymo as a go-to brand for eventwear ideas, particularly ahead of peak seasons. This channel allowed us to engage users earlier in the customer journey, expanding our top-of-funnel presence.

By integrating these platforms, we increased reach, improved efficiency across the funnel, and reduced dependency on a single channel, creating a healthier and more scalable paid media mix.

Building the Foundations

In our first year (2023), we focused on deeply understanding Baymo’s audience, creative identity, and seasonal dynamics. We:

Restructured Meta campaigns from the ground up
Developed a testing framework for creative formats, messaging, and targeting
Identified top-performing audiences and products through systematic experimentation
Established strong unit economics that could later support higher investment

Despite limited seasonality in late 2023, we saw promising performance signals. Summer 2024 became a key moment to validate our strategy, where we increased ad spend and saw performance improve in parallel. This season proved that Baymo could grow aggressively without sacrificing profitability.

Scaling and International Expansion

In our second year (2024), we were finally able to activate Baymo’s peak season with full momentum. Building on the solid paid media foundation established in 2023, we scaled aggressively during the Spring/Summer campaign window, increasing ad spend by over 200%, and validating the scalability of our model. By the end of 2024, total paid media investment had grown by 288% year-over-year, while revenue from paid channels increased by more than 324%.

This phase also marked Baymo’s expansion into new European markets. Through a market-specific testing strategy, we launched and optimized campaigns in France, Portugal, and Germany, adapting to the unique behavior of each audience. France emerged as the strongest market, with eCommerce revenue growing by over 1,600% compared to the previous year.