{"id":6588,"date":"2026-09-17T19:13:35","date_gmt":"2026-09-17T17:13:35","guid":{"rendered":"https:\/\/strat.es\/alternativas-a-mailchimp\/"},"modified":"2026-09-25T17:15:49","modified_gmt":"2026-09-25T15:15:49","slug":"mailchimp-alternatives","status":"publish","type":"post","link":"https:\/\/strat.es\/en\/mailchimp-alternatives\/","title":{"rendered":"Best Mailchimp alternatives for ecommerce (2026)"},"content":{"rendered":"\n<!-- ===== STRAT article header (reading time + table of contents) ===== -->\n<!-- Paste this block into a \"Custom HTML\" block right AFTER the first paragraph of the post. -->\n<!-- The reading time and the table of contents generate themselves by reading the article. Just edit the date. -->\n<div class=\"strat-ah\" id=\"stratArticleHeader\">\n  <style>\n    .strat-ah{\n      --ah-bg:#ffffff; --ah-pink:#ec186c; --ah-line:#eaeaea;\n      --ah-ink:#1a1a1a; --ah-muted:#777777; --ah-body:#3f3f3f;\n      background:var(--ah-bg); border:1px solid var(--ah-line); border-radius:16px;\n      padding:22px 26px; margin:32px 0;\n      font-family:'Poppins',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\n      color:var(--ah-body); box-shadow:0 6px 22px rgba(0,0,0,.05);\n    }\n    .strat-ah *{box-sizing:border-box}\n    .strat-ah__meta{\n      display:flex; flex-wrap:wrap; gap:18px; align-items:center;\n      font-size:13px; color:var(--ah-muted); padding-bottom:16px; border-bottom:1px solid var(--ah-line);\n    }\n    .strat-ah__meta span{display:inline-flex; align-items:center; gap:7px}\n    .strat-ah__meta svg{display:block; color:var(--ah-pink)}\n    .strat-ah__eyebrow{\n      display:block; font-size:11px; font-weight:600; letter-spacing:.14em;\n      text-transform:uppercase; color:var(--ah-pink); margin:18px 0 12px;\n    }\n    .strat-ah__toc{margin-top:4px}\n    .strat-ah__toc ol{margin:0; padding:0; list-style:none; counter-reset:toc}\n    .strat-ah__toc li{counter-increment:toc; margin:0 0 9px}\n    .strat-ah__toc li:last-child{margin-bottom:0}\n    .strat-ah__toc a{\n      display:flex; gap:10px; align-items:baseline; text-decoration:none !important;\n      color:var(--ah-ink) !important; font-size:14px; line-height:1.45; transition:color .15s ease;\n    }\n    .strat-ah__toc a::before{\n      content:counter(toc,decimal-leading-zero); color:var(--ah-pink); font-weight:600;\n      font-size:12px; flex:0 0 auto; min-width:22px;\n    }\n    .strat-ah__toc a:hover{color:var(--ah-pink) !important}\n    @media (max-width:560px){ .strat-ah{padding:20px 18px} }\n  <\/style>\n\n  <div class=\"strat-ah__meta\">\n    <span id=\"stratReadTime\">\n      <svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"9\"><\/circle><path d=\"M12 7v5l3 2\"><\/path><\/svg>\n      Calculating\u2026\n    <\/span>\n    <!-- EDIT the updated date here (or delete this <span> if you don't want to show it): -->\n    <span>\n      <svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"17\" rx=\"2\"><\/rect><path d=\"M3 9h18M8 2v4M16 2v4\"><\/path><\/svg>\n      Updated 17 September 2026\n    <\/span>\n  <\/div>\n\n  <!-- The table of contents fills itself from the article's H2s: -->\n  <div class=\"strat-ah__toc\" id=\"stratTocSection\">\n    <span class=\"strat-ah__eyebrow\">In this article<\/span>\n    <ol id=\"stratTocList\"><\/ol>\n  <\/div>\n<\/div>\n\n<script>\n(function(){\n  function countWords(s){ s=(s||'').trim(); return s ? s.split(\/\\s+\/).length : 0; }\n  function slugify(s){\n    return (s||'').toLowerCase().normalize('NFD').replace(\/[\\u0300-\\u036f]\/g,'')\n      .replace(\/[^a-z0-9\\s-]\/g,'').trim().replace(\/\\s+\/g,'-').slice(0,60);\n  }\n  function findRoot(box){\n    var node=box.parentElement;\n    while(node && node!==document.body){\n      var hs=node.querySelectorAll('h2');\n      for(var i=0;i<hs.length;i++){\n        if(box.compareDocumentPosition(hs[i]) &#038; Node.DOCUMENT_POSITION_FOLLOWING) return node;\n      }\n      node=node.parentElement;\n    }\n    return box.parentElement;\n  }\n  function init(){\n    var box=document.getElementById('stratArticleHeader');\n    if(!box) return;\n    var root=findRoot(box);\n\n    var heads=Array.prototype.slice.call(root.querySelectorAll('h2')).filter(function(h){\n      return box.compareDocumentPosition(h) &#038; Node.DOCUMENT_POSITION_FOLLOWING;\n    });\n    var list=document.getElementById('stratTocList');\n    var used={};\n    if(heads.length){\n      heads.forEach(function(h,i){\n        var id=h.id;\n        if(!id){ id=slugify(h.textContent)||('sec-'+i); if(used[id]) id=id+'-'+i; h.id=id; }\n        used[id]=true;\n        var li=document.createElement('li');\n        var a=document.createElement('a');\n        a.href='#'+id; a.textContent=h.textContent.trim();\n        a.addEventListener('click',function(e){\n          e.preventDefault();\n          var t=document.getElementById(id);\n          if(t){ t.scrollIntoView({behavior:'smooth',block:'start'}); history.replaceState(null,'','#'+id); }\n        });\n        li.appendChild(a); list.appendChild(li);\n      });\n    } else {\n      document.getElementById('stratTocSection').style.display='none';\n    }\n\n    var total=countWords(root.innerText||root.textContent);\n    var own=countWords(box.innerText||box.textContent);\n    var words=Math.max(total-own,total>0?total:0);\n    var mins=Math.max(1,Math.round(words\/200));\n    var rt=document.getElementById('stratReadTime');\n    if(rt) rt.innerHTML=rt.innerHTML.replace('Calculating\u2026', mins+' min read');\n  }\n  if(document.readyState==='loading'){ document.addEventListener('DOMContentLoaded',init); }\n  else { init(); }\n})();\n<\/script>\n<!-- ===== End STRAT article header ===== -->\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is the email tool almost everyone knows, but for an ecommerce store it falls short. Its automation is basic, SMS is a paid add-on sold separately, there are no push notifications, and its revenue attribution, which tells you how much each email sells, is among the weakest on the market. That&#8217;s why the flow only ever goes one way: stores leaving Mailchimp and almost nobody arriving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that there are alternatives built for ecommerce that cover all of it for a similar price or less. In this article we go through the best in 2026, with Omnisend as the option we&#8217;d recommend for most stores and Klaviyo as the most powerful for those that want maximum depth. We&#8217;re official partners of both, so we know them inside out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why switch from Mailchimp?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp is reliable and everyone knows how to use it, which is why it&#8217;s still so popular. The problem shows up when your store grows and you need real ecommerce marketing. That&#8217;s where you run into several limitations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automation is limited, so building flows like abandoned cart or post-purchase with fine-grained conditions becomes an uphill task. SMS isn&#8217;t built in; it&#8217;s a separate module you pay for on top. There are no push notifications either. And revenue attribution is basic, which makes it hard to know which campaigns and flows are actually bringing in money. On top of that, beyond a certain list size Mailchimp isn&#8217;t that cheap either, so you end up paying for a tool you&#8217;re outgrowing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Omnisend, the best alternative for most stores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Omnisend is the alternative more Shopify stores move to, and for good reason. It brings email, SMS, and push notifications as native steps within the same flow, something Mailchimp doesn&#8217;t do, so you can build an automation that combines all three channels with no extra tools. And all of those features are available from the free plan, not hidden away in the expensive tiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In ecommerce it shines exactly where Mailchimp struggles: its revenue attribution is among the best on the market, so you can see clearly how much each campaign and each flow sells. Its pricing is competitive, around 35% below Klaviyo on comparable tiers, with free migration if you come with a list of a certain size. On the Shopify App Store it has a very high rating with more than a thousand reviews. For most stores leaving Mailchimp, it&#8217;s the most sensible option.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Klaviyo, the most powerful option for scaling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klaviyo is the deepest platform on this list and the one many brands choose when email becomes a serious revenue channel. Its Shopify integration is the richest in data, its segmentation is vast, and its predictive models anticipate things like when a customer will buy again or how much they&#8217;ll spend over their lifetime. All of that lets you personalise at a level the others don&#8217;t reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In return, it&#8217;s the most expensive, its price rises quickly as your list grows, and it has more of a learning curve. It pays off when you have volume, when someone genuinely dedicates time to the channel, and when you want to push personalisation to the limit. For a growing brand that has already moved past the basics, Klaviyo gives you the most headroom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other alternatives worth considering<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If Omnisend or Klaviyo don&#8217;t fit you, there are more options. Brevo charges by send volume rather than by contacts, so if you have a large list you email infrequently, it works out very cheap. ActiveCampaign has the most powerful automation and CRM if your business isn&#8217;t only ecommerce. And MailerLite is one of the simplest and most affordable if you want just enough to start without overcomplicating things.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sending your emails with Shopify (the most limited option)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;d rather not add another tool, Shopify has its own email feature, Shopify Email, included in any store plan. It lets you create campaigns and some basic automations like abandoned cart or welcome, and it&#8217;s by far the cheapest option, free up to 10,000 emails a month and then $1 per 1,000 emails, with no charge by number of subscribers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Price is its big advantage, but it&#8217;s also the most limited alternative. Segmentation, automations, and reporting fall well behind Omnisend or Klaviyo, so it suits new stores that want to send their first campaigns at no cost, with the idea of moving up to a real tool once email starts driving revenue. Because it&#8217;s inside Shopify, setting it up is immediate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which one to choose?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In short, most ecommerce stores that leave Mailchimp get it right with Omnisend, for value for money and for having email, SMS, and push in one place. Klaviyo is the choice when you want maximum data depth and personalisation. It makes sense if you have someone to make the most of it. The others cover specific budget or mixed-business cases.<\/p>\n\n\n\n<style>\n.strat-tabla-elegir{font-family:'Poppins',system-ui,-apple-system,sans-serif;max-width:720px;margin:24px auto}\n.strat-tabla-elegir *{box-sizing:border-box}\n.strat-tabla-elegir__scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;border:1px solid #ececec;border-radius:14px;box-shadow:0 1px 3px rgba(20,20,20,.06)}\n.strat-tabla-elegir table{border-collapse:collapse;width:100%;min-width:640px;font-size:14px;color:#1a1a1a;background:#fff}\n.strat-tabla-elegir th{background:#ec186c;color:#fff;font-weight:600;text-align:left;padding:14px 16px;font-size:13.5px;white-space:nowrap}\n.strat-tabla-elegir th:first-child{border-top-left-radius:14px}\n.strat-tabla-elegir th:last-child{border-top-right-radius:14px}\n.strat-tabla-elegir td{padding:13px 16px;border-top:1px solid #ececec;vertical-align:top;line-height:1.5}\n.strat-tabla-elegir tbody tr:nth-child(even){background:#fafafa}\n.strat-tabla-elegir td:first-child{font-weight:600;color:#141414;white-space:nowrap}\n.strat-tabla-elegir tbody tr:last-child td:first-child{border-bottom-left-radius:14px}\n.strat-tabla-elegir tbody tr:last-child td:last-child{border-bottom-right-radius:14px}\n<\/style>\n \n<div class=\"strat-tabla-elegir\">\n  <div class=\"strat-tabla-elegir__scroll\">\n    <table>\n      <thead>\n        <tr><th>Platform<\/th><th>Indicative price<\/th><th>Strong at<\/th><th>Best for<\/th><\/tr>\n      <\/thead>\n      <tbody>\n        <tr><td>Omnisend<\/td><td>Free tier, competitive<\/td><td>Email, SMS, and push in one flow, attribution<\/td><td>Most ecommerce stores<\/td><\/tr>\n        <tr><td>Klaviyo<\/td><td>Premium, rises with the list<\/td><td>Data, segmentation, and prediction<\/td><td>High-volume brands scaling the channel<\/td><\/tr>\n        <tr><td>Brevo<\/td><td>By send volume<\/td><td>Large lists with light sending<\/td><td>Those who prioritise price<\/td><\/tr>\n        <tr><td>ActiveCampaign<\/td><td>Mid-to-high<\/td><td>Automation and CRM<\/td><td>Businesses beyond pure ecommerce<\/td><\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the platform is the first step; getting the most out of it comes down to a well-built email marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pricing comparison by number of subscribers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So you can compare at a glance, here&#8217;s the pricing table for each platform on its cheapest plan that includes email and automations, with no SMS or extras. Prices are monthly and in dollars, which is how these tools bill. They&#8217;re indicative, so it&#8217;s worth confirming them on each website because they change often.<\/p>\n\n\n\n<style>\n.strat-tabla-precios{font-family:'Poppins',system-ui,-apple-system,sans-serif;max-width:820px;margin:24px auto}\n.strat-tabla-precios *{box-sizing:border-box}\n.strat-tabla-precios__scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;border:1px solid #ececec;border-radius:14px;box-shadow:0 1px 3px rgba(20,20,20,.06)}\n.strat-tabla-precios table{border-collapse:collapse;width:100%;min-width:780px;font-size:14px;color:#1a1a1a;background:#fff}\n.strat-tabla-precios th{background:#ec186c;color:#fff;font-weight:600;text-align:center;padding:13px 14px;font-size:13px;white-space:nowrap}\n.strat-tabla-precios th:first-child{text-align:left;border-top-left-radius:14px}\n.strat-tabla-precios th:last-child{border-top-right-radius:14px}\n.strat-tabla-precios td{padding:12px 14px;border-top:1px solid #ececec;text-align:center;white-space:nowrap}\n.strat-tabla-precios tbody tr:nth-child(even){background:#fafafa}\n.strat-tabla-precios td:first-child{text-align:left;font-weight:600;color:#141414}\n.strat-tabla-precios tbody tr:last-child td:first-child{border-bottom-left-radius:14px}\n.strat-tabla-precios tbody tr:last-child td:last-child{border-bottom-right-radius:14px}\n.strat-tabla-precios__nota{font-size:12.5px;color:#777;margin:10px 2px 0;line-height:1.5}\n<\/style>\n \n<div class=\"strat-tabla-precios\">\n  <div class=\"strat-tabla-precios__scroll\">\n    <table>\n      <thead>\n        <tr><th>Platform<\/th><th>Free up to<\/th><th>1,000<\/th><th>2,000<\/th><th>5,000<\/th><th>10,000<\/th><th>25,000<\/th><th>50,000<\/th><\/tr>\n      <\/thead>\n      <tbody>\n        <tr><td>MailerLite<\/td><td>1,000 subs<\/td><td>Free<\/td><td>$18<\/td><td>$39<\/td><td>$73<\/td><td>$169<\/td><td>$289<\/td><\/tr>\n        <tr><td>Omnisend<\/td><td>250 contacts<\/td><td>$20<\/td><td>$30<\/td><td>$65<\/td><td>$132<\/td><td>$230<\/td><td>$400<\/td><\/tr>\n        <tr><td>Mailchimp<\/td><td>250 contacts<\/td><td>$20<\/td><td>$45<\/td><td>$100<\/td><td>$135<\/td><td>$275<\/td><td>$385<\/td><\/tr>\n        <tr><td>Klaviyo<\/td><td>250 contacts<\/td><td>$30<\/td><td>$50<\/td><td>$100<\/td><td>$150<\/td><td>$400<\/td><td>$720<\/td><\/tr>\n        <tr><td>ActiveCampaign<\/td><td>No free plan<\/td><td>$19<\/td><td>$49<\/td><td>$99<\/td><td>$149<\/td><td>$390<\/td><td>$609<\/td><\/tr>\n        <tr><td>Shopify Email<\/td><td>10,000 emails\/mo<\/td><td>Free<\/td><td>Free<\/td><td>$10<\/td><td>$30<\/td><td>$90<\/td><td>$190<\/td><\/tr>\n        <tr><td>Brevo<\/td><td>9,000 emails\/mo<\/td><td>Free<\/td><td>Free<\/td><td>$25<\/td><td>$40<\/td><td>$65<\/td><td>$130<\/td><\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n  <p class=\"strat-tabla-precios__nota\">Shopify Email and Brevo charge per email sent rather than per subscriber, so their figures assume around 4 sends a month per subscriber. Mailchimp is shown on its Standard plan. Indicative monthly prices in dollars, no SMS or extras.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Email y Brevo cobran por email enviado, no por suscriptores, as\u00ed que sus cifras son estimaciones suponiendo unos 4 env\u00edos al mes por suscriptor. Mailchimp figura con su plan Standard, el m\u00e1s barato con automatizaciones de verdad.<\/p>\n\n\n\n<style>\n.strat-chart-precios{max-width:720px;margin:24px auto}\n.strat-chart-precios .d{display:block}\n.strat-chart-precios .m{display:none}\n@media (max-width:560px){\n  .strat-chart-precios .d{display:none}\n  .strat-chart-precios .m{display:block}\n}\n<\/style>\n<div class=\"strat-chart-precios\">\n<svg class=\"d\" viewBox=\"0 0 720 470\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"Monthly cost by number of subscribers\" style=\"width:100%;height:auto;font-family:Poppins,system-ui,sans-serif;background:#fff\">\n<text x=\"54\" y=\"26\" font-size=\"18\" font-weight=\"700\" fill=\"#141414\">Monthly cost by number of subscribers<\/text>\n<text x=\"54\" y=\"42\" font-size=\"12.5\" fill=\"#6b6b6b\">Cheapest plan with email and flows, no SMS or extras. 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height=\"4\" rx=\"2\" fill=\"#1f9d57\"><\/rect>\n<text x=\"80.00\" y=\"407\" font-size=\"12.5\" fill=\"#1a1a1a\">MailerLite<\/text>\n<rect x=\"183.20\" y=\"400\" width=\"20\" height=\"4\" rx=\"2\" fill=\"#ec186c\"><\/rect>\n<text x=\"209.20\" y=\"407\" font-size=\"12.5\" fill=\"#1a1a1a\">Omnisend<\/text>\n<rect x=\"312.40\" y=\"400\" width=\"20\" height=\"4\" rx=\"2\" fill=\"#777777\"><\/rect>\n<text x=\"338.40\" y=\"407\" font-size=\"12.5\" fill=\"#1a1a1a\">Mailchimp<\/text>\n<rect x=\"441.60\" y=\"400\" width=\"20\" height=\"4\" rx=\"2\" fill=\"#141414\"><\/rect>\n<text x=\"467.60\" y=\"407\" font-size=\"12.5\" fill=\"#1a1a1a\">Klaviyo<\/text>\n<rect x=\"570.80\" y=\"400\" width=\"20\" height=\"4\" rx=\"2\" fill=\"#b58200\"><\/rect>\n<text x=\"596.80\" y=\"407\" font-size=\"12.5\" fill=\"#1a1a1a\">ActiveCampaign<\/text>\n<\/svg>\n<svg class=\"m\" viewBox=\"0 0 380 430\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"Monthly cost by number of subscribers\" style=\"width:100%;height:auto;font-family:Poppins,system-ui,sans-serif;background:#fff\">\n<text x=\"46\" y=\"26\" font-size=\"15\" font-weight=\"700\" fill=\"#141414\">Monthly cost by subscribers<\/text>\n<text x=\"46\" y=\"42\" font-size=\"10.5\" fill=\"#6b6b6b\">Cheapest plan with email and flows, in dollars.<\/text>\n<line x1=\"46\" y1=\"326.00\" x2=\"366\" y2=\"326.00\" stroke=\"#f4f4f4\"><\/line>\n<text x=\"38\" y=\"329.50\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"end\">$0<\/text>\n<line x1=\"46\" y1=\"262.00\" x2=\"366\" y2=\"262.00\" stroke=\"#f4f4f4\"><\/line>\n<text x=\"38\" y=\"265.50\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"end\">$180<\/text>\n<line x1=\"46\" y1=\"198.00\" x2=\"366\" y2=\"198.00\" stroke=\"#f4f4f4\"><\/line>\n<text x=\"38\" y=\"201.50\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"end\">$360<\/text>\n<line x1=\"46\" y1=\"134.00\" x2=\"366\" y2=\"134.00\" stroke=\"#f4f4f4\"><\/line>\n<text x=\"38\" y=\"137.50\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"end\">$540<\/text>\n<line x1=\"46\" y1=\"70.00\" x2=\"366\" y2=\"70.00\" stroke=\"#f4f4f4\"><\/line>\n<text x=\"38\" y=\"73.50\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"end\">$720<\/text>\n<line x1=\"46\" y1=\"70\" x2=\"46\" y2=\"326\" stroke=\"#cfcfcf\" stroke-width=\"1.3\"><\/line>\n<line x1=\"46\" y1=\"326\" x2=\"366\" y2=\"326\" stroke=\"#cfcfcf\" stroke-width=\"1.3\"><\/line>\n<text x=\"46.00\" y=\"342\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"middle\">1,000<\/text>\n<text x=\"110.00\" y=\"342\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"middle\">2,000<\/text>\n<text x=\"174.00\" y=\"342\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"middle\">5,000<\/text>\n<text x=\"238.00\" y=\"342\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"middle\">10,000<\/text>\n<text x=\"302.00\" y=\"342\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"middle\">25,000<\/text>\n<text x=\"366.00\" y=\"342\" font-size=\"9.5\" fill=\"#777\" text-anchor=\"middle\">50,000<\/text>\n<polyline points=\"46.00,326.00 110.00,319.60 174.00,312.13 238.00,300.04 302.00,265.91 366.00,223.24\" fill=\"none\" stroke=\"#1f9d57\" stroke-width=\"2.6\"><\/polyline>\n<circle cx=\"366.00\" cy=\"223.24\" r=\"3.5\" fill=\"#1f9d57\"><\/circle>\n<polyline points=\"46.00,318.89 110.00,315.33 174.00,302.89 238.00,279.07 302.00,244.22 366.00,183.78\" fill=\"none\" stroke=\"#ec186c\" stroke-width=\"2.6\"><\/polyline>\n<circle cx=\"366.00\" cy=\"183.78\" r=\"3.5\" fill=\"#ec186c\"><\/circle>\n<polyline points=\"46.00,318.89 110.00,310.00 174.00,290.44 238.00,278.00 302.00,228.22 366.00,189.11\" fill=\"none\" stroke=\"#777777\" stroke-width=\"2.6\"><\/polyline>\n<circle cx=\"366.00\" cy=\"189.11\" r=\"3.5\" fill=\"#777777\"><\/circle>\n<polyline points=\"46.00,315.33 110.00,308.22 174.00,290.44 238.00,272.67 302.00,183.78 366.00,70.00\" fill=\"none\" stroke=\"#141414\" stroke-width=\"2.6\"><\/polyline>\n<circle cx=\"366.00\" cy=\"70.00\" r=\"3.5\" fill=\"#141414\"><\/circle>\n<polyline points=\"46.00,319.24 110.00,308.58 174.00,290.80 238.00,273.02 302.00,187.33 366.00,109.47\" fill=\"none\" stroke=\"#b58200\" stroke-width=\"2.6\"><\/polyline>\n<circle cx=\"366.00\" cy=\"109.47\" r=\"3.5\" fill=\"#b58200\"><\/circle>\n<rect x=\"46.00\" y=\"352\" width=\"20\" height=\"4\" rx=\"2\" fill=\"#1f9d57\"><\/rect>\n<text x=\"72.00\" y=\"359\" font-size=\"11\" fill=\"#1a1a1a\">MailerLite<\/text>\n<rect x=\"152.67\" y=\"352\" width=\"20\" height=\"4\" rx=\"2\" fill=\"#ec186c\"><\/rect>\n<text x=\"178.67\" y=\"359\" font-size=\"11\" fill=\"#1a1a1a\">Omnisend<\/text>\n<rect x=\"259.33\" y=\"352\" width=\"20\" height=\"4\" rx=\"2\" fill=\"#777777\"><\/rect>\n<text x=\"285.33\" y=\"359\" font-size=\"11\" fill=\"#1a1a1a\">Mailchimp<\/text>\n<rect x=\"46.00\" y=\"370\" width=\"20\" height=\"4\" rx=\"2\" fill=\"#141414\"><\/rect>\n<text x=\"72.00\" y=\"377\" font-size=\"11\" fill=\"#1a1a1a\">Klaviyo<\/text>\n<rect x=\"152.67\" y=\"370\" width=\"20\" height=\"4\" rx=\"2\" fill=\"#b58200\"><\/rect>\n<text x=\"178.67\" y=\"377\" font-size=\"11\" fill=\"#1a1a1a\">ActiveCampaign<\/text>\n<\/svg>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A couple of quick takeaways. MailerLite is the cheapest in almost every tier and is free up to 1,000 subscribers, so for starting out it&#8217;s unbeatable on price. Omnisend stays very competitive as you grow and strikes the best balance between price and ecommerce features. Klaviyo is the most expensive as the list grows, especially beyond 25,000 subscribers. That premium only pays off if you use its data depth. Shopify Email and Brevo come out much cheaper because they charge per send rather than per subscriber, with the caveat that they&#8217;re considerably more limited.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the best Mailchimp alternative for ecommerce?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For most stores, Omnisend, for its value for money and for bringing email, SMS, and push notifications into a single flow. If you want maximum data depth and personalisation, Klaviyo. The best one depends on your size and how far you&#8217;ll push the channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why does Mailchimp fall short for ecommerce?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because its automation is limited, SMS is a separate paid module, it has no push notifications, and its revenue attribution is basic. For simple campaigns it does the job, but for ecommerce marketing with fine-grained flows and segmentation it falls short.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is it hard to migrate from Mailchimp to Omnisend or Klaviyo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not too hard. Both offer migration processes and, in Omnisend&#8217;s case, free migration beyond a certain list size. What takes the most time is rebuilding the automations and templates, but it&#8217;s a one-off job that pays back quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is Omnisend cheaper than Klaviyo?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. On comparable contact tiers, Omnisend usually comes out around 35% cheaper than Klaviyo and includes SMS and push with no separate plan. Klaviyo justifies its price with more data depth and personalisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Klaviyo or Omnisend: which is right for me?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It depends on your case. Both are excellent. Omnisend fits better if you prioritise price and want email, SMS, and push in a single tool that&#8217;s quick to get running. Klaviyo fits if you have volume, someone to dedicate time to the channel, and you want the most advanced segmentation and prediction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does Mailchimp have a free plan?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has a free plan for up to 500 contacts, and its paid plan starts at around $13 a month. The catch is that beyond a certain list size it stops being cheap, and even then it doesn&#8217;t give you the ecommerce marketing that Omnisend or Klaviyo do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Staying on Mailchimp out of inertia is easy, but every month that passes with weak flows and no idea which email brings in money is margin you leave on the table. Both Omnisend and Klaviyo give you a clear jump in email revenue. Choosing well between the two comes down to your size and your goals. At STRAT we&#8217;re official partners of both Omnisend and Klaviyo, so if you&#8217;d like help choosing and migrating without losing your automations, we work as an <a href=\"https:\/\/strat.es\/en\/ecommerce-email-automation-agency\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#ec186c;text-decoration:underline;text-decoration-color:#ec186c\">email marketing agency for ecommerce<\/a> with profitability first.<\/p>\n\n\n\n<!-- ===== STRAT author signature \u00b7 \u00c1lvaro D\u00edaz-Rato ===== -->\n<!-- Paste this whole block into a \"Custom HTML\" block at the end of the post. -->\n<div class=\"strat-author\">\n  <style>\n    .strat-author{\n      --sa-bg:#141414; --sa-pink:#ec186c; --sa-line:#2a2a2a;\n      --sa-ink:#f5f5f5; --sa-muted:#a3a3a3; --sa-bio:#cccccc;\n      display:flex; gap:22px; align-items:center;\n      background:var(--sa-bg); border:1px solid var(--sa-line); border-radius:16px;\n      padding:24px 26px; margin:40px 0;\n      font-family:'Poppins',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\n      box-shadow:0 18px 40px rgba(0,0,0,.18);\n    }\n    .strat-author *{box-sizing:border-box}\n    .strat-author__photo{\n      width:104px; height:104px; flex:0 0 104px; border-radius:50%;\n      object-fit:cover; display:block;\n      border:2px solid var(--sa-pink); box-shadow:0 0 0 4px rgba(236,24,108,.18);\n    }\n    .strat-author__body{min-width:0}\n    .strat-author__eyebrow{\n      display:block; font-size:11px; font-weight:600; letter-spacing:.14em;\n      text-transform:uppercase; color:var(--sa-pink); margin:0 0 4px;\n    }\n    .strat-author__name{\n      font-size:20px; font-weight:700; color:var(--sa-ink);\n      margin:0 0 2px; line-height:1.2;\n    }\n    .strat-author__role{\n      display:block; font-size:13.5px; font-weight:500; color:var(--sa-muted); margin:0 0 10px;\n    }\n    .strat-author__bio{\n      font-size:14px; line-height:1.55; color:var(--sa-bio); margin:0 0 14px;\n    }\n    .strat-author__link{\n      display:inline-flex; align-items:center; gap:8px;\n      background:var(--sa-pink); color:#ffffff !important; text-decoration:none !important;\n      font-size:13.5px; font-weight:600; padding:9px 16px; border-radius:9px;\n      transition:background .15s ease, transform .15s ease;\n    }\n    .strat-author__link:hover{background:#d1145f; transform:translateY(-1px); color:#fff !important;}\n    .strat-author__link svg{display:block}\n    @media (max-width:560px){\n      .strat-author{flex-direction:column; text-align:center; gap:16px; padding:24px 20px}\n      .strat-author__link{align-self:center}\n    }\n  <\/style>\n  <img decoding=\"async\" class=\"strat-author__photo\" src=\"https:\/\/strat.es\/wp-content\/uploads\/2026\/06\/alvaro-diaz-rato-strat.png\" alt=\"\u00c1lvaro D\u00edaz-Rato, founder of STRAT\">\n  <div class=\"strat-author__body\">\n    <span class=\"strat-author__eyebrow\">Written by<\/span>\n    <p class=\"strat-author__name\">\u00c1lvaro D\u00edaz-Rato<\/p>\n    <span class=\"strat-author__role\">Founder of STRAT \u00b7 Growth Expert<\/span>\n    <p class=\"strat-author__bio\">I founded STRAT with one fixed idea: that ecommerce marketing should be measured in profit, not in metrics that look good in a report. I have spent years deep in paid media, email marketing and Shopify, and I have learned that profitable growth does not come from any miracle channel, but from making all the pieces work together. Today I help ecommerce brands scale without losing sight of the only thing that matters: making real money.<\/p>\n    <a class=\"strat-author__link\" href=\"https:\/\/www.linkedin.com\/in\/alvaro-diaz-rato\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n      <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.02-3.04-1.85-3.04-1.85 0-2.14 1.45-2.14 2.94v5.67H9.35V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.45v6.29zM5.34 7.43a2.06 2.06 0 1 1 0-4.13 2.06 2.06 0 0 1 0 4.13zM7.12 20.45H3.56V9h3.56v11.45zM22.22 0H1.77C.79 0 0 .77 0 1.73v20.54C0 23.23.79 24 1.77 24h20.45c.98 0 1.78-.77 1.78-1.73V1.73C24 .77 23.2 0 22.22 0z\"><\/path><\/svg>\n      Connect on LinkedIn\n    <\/a>\n  <\/div>\n<\/div>\n<!-- ===== End author signature ===== -->\n","protected":false},"excerpt":{"rendered":"<p>Calculating\u2026 Updated 17 September 2026 In this article Mailchimp is the email tool almost everyone knows, but for an ecommerce store it falls short. Its automation is basic, SMS is a paid add-on sold separately, there are no push notifications, and its revenue attribution, which tells you how much each email sells, is among the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6588","post","type-post","status-publish","format-standard","has-post-thumbnail","category-email-marketing","entry"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/strat.es\/wp-content\/uploads\/2026\/09\/17.svg",526,395,false],"thumbnail":["https:\/\/strat.es\/wp-content\/uploads\/2026\/09\/17.svg",150,113,true],"medium":["https:\/\/strat.es\/wp-content\/uploads\/2026\/09\/17.svg",600,451,true],"medium_large":["https:\/\/strat.es\/wp-content\/uploads\/2026\/09\/17.svg",768,577,true],"large":["https:\/\/strat.es\/wp-content\/uploads\/2026\/09\/17.svg",1024,770,true],"1536x1536":["https:\/\/strat.es\/wp-content\/uploads\/2026\/09\/17.svg",526,395,true],"2048x2048":["https:\/\/strat.es\/wp-content\/uploads\/2026\/09\/17.svg",526,395,true],"gur_featured_image":["https:\/\/strat.es\/wp-content\/uploads\/2026\/09\/17.svg",526,395,true],"gur_blog_thumbnail":["https:\/\/strat.es\/wp-content\/uploads\/2026\/09\/17.svg",526,395,true]},"uagb_author_info":{"display_name":"Alvaro Diaz","author_link":"https:\/\/strat.es\/en\/author\/alvaro\/"},"uagb_comment_info":0,"uagb_excerpt":"Calculating\u2026 Updated 17 September 2026 In this article Mailchimp is the email tool almost everyone knows, but for an ecommerce store it falls short. Its automation is basic, SMS is a paid add-on sold separately, there are no push notifications, and its revenue attribution, which tells you how much each email sells, is among the&hellip;","_links":{"self":[{"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/posts\/6588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/comments?post=6588"}],"version-history":[{"count":2,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/posts\/6588\/revisions"}],"predecessor-version":[{"id":6591,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/posts\/6588\/revisions\/6591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/media\/6661"}],"wp:attachment":[{"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/media?parent=6588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/categories?post=6588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/tags?post=6588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}