{"id":5443,"date":"2026-07-02T00:02:13","date_gmt":"2026-07-01T22:02:13","guid":{"rendered":"https:\/\/strat.es\/que-es-el-aov\/"},"modified":"2026-07-27T19:17:05","modified_gmt":"2026-07-27T17:17:05","slug":"what-is-aov","status":"publish","type":"post","link":"https:\/\/strat.es\/en\/what-is-aov\/","title":{"rendered":"What AOV (Average Order Value) Is and How to Increase It in Your Ecommerce"},"content":{"rendered":"\n<!-- ===== STRAT article header (reading time + table of contents) ===== -->\n<!-- Paste this block into a \"Custom HTML\" block right AFTER the first paragraph of the post. -->\n<!-- The reading time and the table of contents generate themselves by reading the article. Just edit the date. -->\n<div class=\"strat-ah\" id=\"stratArticleHeader\">\n  <style>\n    .strat-ah{\n      --ah-bg:#ffffff; --ah-pink:#ec186c; --ah-line:#eaeaea;\n      --ah-ink:#1a1a1a; --ah-muted:#777777; --ah-body:#3f3f3f;\n      background:var(--ah-bg); border:1px solid var(--ah-line); border-radius:16px;\n      padding:22px 26px; margin:32px 0;\n      font-family:'Poppins',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\n      color:var(--ah-body); box-shadow:0 6px 22px rgba(0,0,0,.05);\n    }\n    .strat-ah *{box-sizing:border-box}\n    .strat-ah__meta{\n      display:flex; flex-wrap:wrap; gap:18px; align-items:center;\n      font-size:13px; color:var(--ah-muted); padding-bottom:16px; border-bottom:1px solid var(--ah-line);\n    }\n    .strat-ah__meta span{display:inline-flex; align-items:center; gap:7px}\n    .strat-ah__meta svg{display:block; color:var(--ah-pink)}\n    .strat-ah__eyebrow{\n      display:block; font-size:11px; font-weight:600; letter-spacing:.14em;\n      text-transform:uppercase; color:var(--ah-pink); margin:18px 0 12px;\n    }\n    .strat-ah__toc{margin-top:4px}\n    .strat-ah__toc ol{margin:0; padding:0; list-style:none; counter-reset:toc}\n    .strat-ah__toc li{counter-increment:toc; margin:0 0 9px}\n    .strat-ah__toc li:last-child{margin-bottom:0}\n    .strat-ah__toc a{\n      display:flex; gap:10px; align-items:baseline; text-decoration:none !important;\n      color:var(--ah-ink) !important; font-size:14px; line-height:1.45; transition:color .15s ease;\n    }\n    .strat-ah__toc a::before{\n      content:counter(toc,decimal-leading-zero); color:var(--ah-pink); font-weight:600;\n      font-size:12px; flex:0 0 auto; min-width:22px;\n    }\n    .strat-ah__toc a:hover{color:var(--ah-pink) !important}\n    @media (max-width:560px){ .strat-ah{padding:20px 18px} }\n  <\/style>\n\n  <div class=\"strat-ah__meta\">\n    <span id=\"stratReadTime\">\n      <svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"9\"><\/circle><path d=\"M12 7v5l3 2\"><\/path><\/svg>\n      Calculating\u2026\n    <\/span>\n    <!-- EDIT the updated date here (or delete this <span> if you don't want to show it): -->\n    <span>\n      <svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"17\" rx=\"2\"><\/rect><path d=\"M3 9h18M8 2v4M16 2v4\"><\/path><\/svg>\n      Updated 2 July 2026\n    <\/span>\n  <\/div>\n\n  <!-- The table of contents fills itself from the article's H2s: -->\n  <div class=\"strat-ah__toc\" id=\"stratTocSection\">\n    <span class=\"strat-ah__eyebrow\">In this article<\/span>\n    <ol id=\"stratTocList\"><\/ol>\n  <\/div>\n<\/div>\n\n<script>\n(function(){\n  function countWords(s){ s=(s||'').trim(); return s ? s.split(\/\\s+\/).length : 0; }\n  function slugify(s){\n    return (s||'').toLowerCase().normalize('NFD').replace(\/[\\u0300-\\u036f]\/g,'')\n      .replace(\/[^a-z0-9\\s-]\/g,'').trim().replace(\/\\s+\/g,'-').slice(0,60);\n  }\n  function findRoot(box){\n    var node=box.parentElement;\n    while(node && node!==document.body){\n      var hs=node.querySelectorAll('h2');\n      for(var i=0;i<hs.length;i++){\n        if(box.compareDocumentPosition(hs[i]) &#038; Node.DOCUMENT_POSITION_FOLLOWING) return node;\n      }\n      node=node.parentElement;\n    }\n    return box.parentElement;\n  }\n  function init(){\n    var box=document.getElementById('stratArticleHeader');\n    if(!box) return;\n    var root=findRoot(box);\n\n    var heads=Array.prototype.slice.call(root.querySelectorAll('h2')).filter(function(h){\n      return box.compareDocumentPosition(h) &#038; Node.DOCUMENT_POSITION_FOLLOWING;\n    });\n    var list=document.getElementById('stratTocList');\n    var used={};\n    if(heads.length){\n      heads.forEach(function(h,i){\n        var id=h.id;\n        if(!id){ id=slugify(h.textContent)||('sec-'+i); if(used[id]) id=id+'-'+i; h.id=id; }\n        used[id]=true;\n        var li=document.createElement('li');\n        var a=document.createElement('a');\n        a.href='#'+id; a.textContent=h.textContent.trim();\n        a.addEventListener('click',function(e){\n          e.preventDefault();\n          var t=document.getElementById(id);\n          if(t){ t.scrollIntoView({behavior:'smooth',block:'start'}); history.replaceState(null,'','#'+id); }\n        });\n        li.appendChild(a); list.appendChild(li);\n      });\n    } else {\n      document.getElementById('stratTocSection').style.display='none';\n    }\n\n    var total=countWords(root.innerText||root.textContent);\n    var own=countWords(box.innerText||box.textContent);\n    var words=Math.max(total-own,total>0?total:0);\n    var mins=Math.max(1,Math.round(words\/200));\n    var rt=document.getElementById('stratReadTime');\n    if(rt) rt.innerHTML=rt.innerHTML.replace('Calculating\u2026', mins+' min read');\n  }\n  if(document.readyState==='loading'){ document.addEventListener('DOMContentLoaded',init); }\n  else { init(); }\n})();\n<\/script>\n<!-- ===== End STRAT article header ===== -->\n\n\n\n<p class=\"wp-block-paragraph\">De todas las palancas que tienes para crecer, el AOV es de las m\u00e1s rentables y de las m\u00e1s Of all the levers you have to grow, AOV is one of the most profitable and one of the most ignored. Almost everyone looks at how to bring in more traffic or how to lower the acquisition cost, but few pay attention to how much each customer spends per order. And it turns out that raising that figure improves your ROAS, your LTV and your margin all at once, with no need to increase traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article you will see what AOV is, how it is calculated and the most effective levers to increase it. With an important warning from the start: the goal is not a higher ticket at any price, it is increasing the profit per order.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is AOV?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AOV (Average Order Value) is the average value of each order, that is, how much a customer spends on average each time they buy from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is one of the most useful metrics in an ecommerce, because improving it has a multiplier effect. Every euro your average order value rises drops almost straight to your profitability, because the cost of bringing in that customer you have paid only once.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is AOV so important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AOV matters because it touches, at the same time, the three levers that move your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It improves your ROAS without touching the investment.<\/strong> If each order is worth more, you generate more revenue with the same ad spend, so your ROAS rises without investing a euro more. We develop it in <a href=\"https:\/\/strat.es\/en\/how-to-improve-roas\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#ec186c; text-decoration:underline; text-decoration-color:#ec186c\">how to improve your campaign&#8217;s ROAS<\/a>.<\/li>\n\n\n\n<li><strong>It raises your LTV.<\/strong> The average order value is one of the components of LTV, so raising it lifts the value of each customer over their lifetime. You can see it broken down further in <a href=\"https:\/\/strat.es\/en\/how-to-calculate-ecommerce-ltv\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#ec186c; text-decoration:underline; text-decoration-color:#ec186c\">how to calculate LTV<\/a>.<\/li>\n\n\n\n<li><strong>It gives you more room to acquire.<\/strong> With a higher average order value, you can afford to pay more for each customer without losing profitability, which opens up more space to scale.<\/li>\n\n\n\n<li><strong>It dilutes your fixed costs per order.<\/strong> Shipping, fulfilment and payment fees weigh less the larger the order, so each sale leaves you more cleanly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How is AOV calculated?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The formula is very simple:<\/p>\n\n\n\n<style>\n.strat-eq{font-family:'Poppins',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;background:#ffffff;padding:16px 0;margin:24px 0;color:#1a1a1a;font-size:17px;line-height:1.6;text-align:center;overflow-x:auto}\n.strat-eq .var{font-weight:600}\n.strat-eq .op{padding:0 .25em}\n.strat-eq-frac{display:inline-flex;flex-direction:column;text-align:center;vertical-align:middle;margin:0 .2em}\n.strat-eq-frac .num{padding:0 .6em .15em}\n.strat-eq-frac .den{padding:.15em .6em 0;border-top:2px solid #1a1a1a}\n.strat-eq-nota{font-size:14px;color:#6b6b6b;margin-top:10px}\n@media(max-width:640px){.strat-eq{font-size:15px}}\n<\/style>\n\n<div class=\"strat-eq\">\n  <span class=\"var\">AOV<\/span> <span class=\"op\">=<\/span>\n  <span class=\"strat-eq-frac\"><span class=\"num\">total revenue<\/span><span class=\"den\">number of orders<\/span><\/span>\n  <div class=\"strat-eq-nota\">in a given period<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A quick example: if in a month you invoice \u20ac50,000 with 1,000 orders, your AOV is \u20ac50. A tip: do not stop at the global figure. Calculate the AOV by channel, by campaign and by customer segment, because the average mixes very different realities, and a good segment analysis shows you where you have room to raise it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to increase AOV<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These are the most effective levers to raise the average order value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free-shipping threshold.<\/strong> One of the easiest to apply. Set free shipping a little above your current AOV (if your average ticket is \u20ac45, set it from \u20ac60). You nudge the customer to add something more to reach it. (Make sure you have low-priced products so the decision is easier.)<\/li>\n\n\n\n<li><strong>Cross-selling.<\/strong> Suggest products complementary to the buyer, with a &#8220;goes well with&#8221; on the product page and in the cart. The more relevant the suggestion, the better it works.<\/li>\n\n\n\n<li><strong>Up-selling.<\/strong> Offer a superior version, a larger size or a more complete bundle, right at the moment of decision. (Buy it alongside product X and get 20% off.)<\/li>\n\n\n\n<li><strong>Bundles.<\/strong> Group several products at an attractive combined price. You raise the ticket and at the same time improve the perception of value, because the customer feels they are getting more.<\/li>\n\n\n\n<li><strong>Volume discounts.<\/strong> Incentivise taking more units with a &#8220;buy 3, save&#8221; or a discount on the second unit. It works very well in consumables and repeat-purchase products.<\/li>\n\n\n\n<li><strong>Post-purchase upsells.<\/strong> Offer an add-on with one click right after the purchase, without touching the checkout. By not adding friction to the conversion, it is one of the cleanest ways to raise the ticket.<\/li>\n\n\n\n<li><strong>Personalised recommendations.<\/strong> Use the customer&#8217;s history and behaviour to suggest what genuinely fits them, both on the website and by email.<\/li>\n\n\n\n<li><strong>Email and repeat-purchase flows.<\/strong> The post-purchase flows and email recommendations lift the ticket of the next purchase. You can read <a href=\"https:\/\/strat.es\/en\/ecommerce-email-marketing-flows\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#ec186c; text-decoration:underline; text-decoration-color:#ec186c\">the full list of every flow available for an ecommerce<\/a>.<\/li>\n\n\n\n<li><strong>Instalment payment.<\/strong> For high tickets, offering payment in instalments reduces the friction of a large cart and encourages completing orders that would otherwise be left half-finished.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Raise the AOV without wrecking the margin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here is the nuance almost nobody tells you. Raising the AOV is easy if you only look at the figure, all it takes is an aggressive volume discount or a heavily marked-down bundle. The problem is that, if that incentive eats into your margin, you have raised the ticket and lowered the profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is not a higher AOV, it is more margin per order. That is why, every time you move one of these levers, measure its effect on your contribution margin and on <a href=\"https:\/\/strat.es\/en\/what-is-poas\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#ec186c; text-decoration:underline; text-decoration-color:#ec186c\">POAS<\/a>, not only on the average order value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is AOV?<\/strong> AOV (Average Order Value) is the average value of each order. It measures how much a customer spends on average each time they buy from you, and it is one of the most profitable metrics to improve in an ecommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How is AOV calculated?<\/strong> AOV = total revenue \/ number of orders, over a specific period. If you invoice 50,000 euros with 1,000 orders, your AOV is 50 euros. It is worth calculating it also by channel and by segment, not just the global one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why is AOV important?<\/strong> Because it improves your ROAS, your LTV and your margin all at once, with no need for more traffic. Raising what each customer spends per order is one of the most efficient ways to grow, since the acquisition cost is already paid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the fastest way to raise the AOV?<\/strong> The free-shipping threshold above your current average ticket, and cross-selling, are usually the fastest and easiest levers to implement. They deliver results without touching your advertising investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does raising the AOV improve ROAS?<\/strong> Yes. If each order is worth more, you generate more revenue with the same acquisition cost, so your ROAS rises without investing a euro more in ads. It is one of the levers to improve ROAS without touching the budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can raising the AOV be bad?<\/strong> It can be, if you achieve it with discounts or bundles that eat into your margin. In that case you raise the ticket but lower the profit. That is why it is worth measuring the effect on your contribution margin and on POAS, not only on the average order value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to raise your ecommerce&#8217;s average order value without giving away margin, <a href=\"https:\/\/strat.es\/en\/shopify-development-agency\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#ec186c; text-decoration:underline; text-decoration-color:#ec186c\">we will work on it with you<\/a>. We analyse your catalogue, your cart and <a href=\"hhttps:\/\/strat.es\/en\/ecommerce-email-automation-agency\/\" target=\"_blank\" rel=\"noopener\" style=\"color:#ec186c; text-decoration:underline; text-decoration-color:#ec186c\">your flows<\/a> to find the levers that raise the AOV and profitability at the same time.<\/p>\n\n\n\n<!-- ===== STRAT author signature \u00b7 Jaime Mu\u00f1oz-Seca ===== -->\n<!-- Paste this whole block into a \"Custom HTML\" block at the end of the post. -->\n<div class=\"strat-author\">\n  <style>\n    .strat-author{\n      --sa-bg:#141414; --sa-pink:#ec186c; --sa-line:#2a2a2a;\n      --sa-ink:#f5f5f5; --sa-muted:#a3a3a3; --sa-bio:#cccccc;\n      display:flex; gap:22px; align-items:center;\n      background:var(--sa-bg); border:1px solid var(--sa-line); border-radius:16px;\n      padding:24px 26px; margin:40px 0;\n      font-family:'Poppins',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;\n      box-shadow:0 18px 40px rgba(0,0,0,.18);\n    }\n    .strat-author *{box-sizing:border-box}\n    .strat-author__photo{\n      width:104px; height:104px; flex:0 0 104px; border-radius:50%;\n      object-fit:cover; display:block;\n      border:2px solid var(--sa-pink); box-shadow:0 0 0 4px rgba(236,24,108,.18);\n    }\n    .strat-author__body{min-width:0}\n    .strat-author__eyebrow{\n      display:block; font-size:11px; font-weight:600; letter-spacing:.14em;\n      text-transform:uppercase; color:var(--sa-pink); margin:0 0 4px;\n    }\n    .strat-author__name{\n      font-size:20px; font-weight:700; color:var(--sa-ink);\n      margin:0 0 2px; line-height:1.2;\n    }\n    .strat-author__role{\n      display:block; font-size:13.5px; font-weight:500; color:var(--sa-muted); margin:0 0 10px;\n    }\n    .strat-author__bio{\n      font-size:14px; line-height:1.55; color:var(--sa-bio); margin:0 0 14px;\n    }\n    .strat-author__link{\n      display:inline-flex; align-items:center; gap:8px;\n      background:var(--sa-pink); color:#ffffff !important; text-decoration:none !important;\n      font-size:13.5px; font-weight:600; padding:9px 16px; border-radius:9px;\n      transition:background .15s ease, transform .15s ease;\n    }\n    .strat-author__link:hover{background:#d1145f; transform:translateY(-1px); color:#fff !important;}\n    .strat-author__link svg{display:block}\n    @media (max-width:560px){\n      .strat-author{flex-direction:column; text-align:center; gap:16px; padding:24px 20px}\n      .strat-author__link{align-self:center}\n    }\n  <\/style>\n  <img decoding=\"async\" class=\"strat-author__photo\" src=\"https:\/\/strat.es\/wp-content\/uploads\/2026\/06\/jaime-munoz-seca-strat.png\" alt=\"Jaime Mu\u00f1oz-Seca, Paid Media Manager at STRAT\">\n  <div class=\"strat-author__body\">\n    <span class=\"strat-author__eyebrow\">Written by<\/span>\n    <p class=\"strat-author__name\">Jaime Mu\u00f1oz-Seca<\/p>\n    <span class=\"strat-author__role\">Paid Media Manager at STRAT<\/span>\n    <p class=\"strat-author__bio\">Over six years scaling online stores through daily hand-to-hand combat with ad managers. He survived Apple&#8217;s iOS privacy changes and the weekly chaos out of Meta, and learned that magic formulas do not work here: only data, continuous testing and common sense.<\/p>\n    <a class=\"strat-author__link\" href=\"https:\/\/www.linkedin.com\/in\/jaime-munoz-seca-sese\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n      <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.02-3.04-1.85-3.04-1.85 0-2.14 1.45-2.14 2.94v5.67H9.35V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.45v6.29zM5.34 7.43a2.06 2.06 0 1 1 0-4.13 2.06 2.06 0 0 1 0 4.13zM7.12 20.45H3.56V9h3.56v11.45zM22.22 0H1.77C.79 0 0 .77 0 1.73v20.54C0 23.23.79 24 1.77 24h20.45c.98 0 1.78-.77 1.78-1.73V1.73C24 .77 23.2 0 22.22 0z\"><\/path><\/svg>\n      Connect on LinkedIn\n    <\/a>\n  <\/div>\n<\/div>\n<!-- ===== End author signature ===== -->\n","protected":false},"excerpt":{"rendered":"<p>Calculating\u2026 Updated 2 July 2026 In this article De todas las palancas que tienes para crecer, el AOV es de las m\u00e1s rentables y de las m\u00e1s Of all the levers you have to grow, AOV is one of the most profitable and one of the most ignored. Almost everyone looks at how to bring [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[31,30],"tags":[],"class_list":["post-5443","post","type-post","status-publish","format-standard","category-ecommerce-strategy","category-shopify","entry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"gur_featured_image":false,"gur_blog_thumbnail":false},"uagb_author_info":{"display_name":"Jaime","author_link":"https:\/\/strat.es\/en\/author\/jaimote\/"},"uagb_comment_info":0,"uagb_excerpt":"Calculating\u2026 Updated 2 July 2026 In this article De todas las palancas que tienes para crecer, el AOV es de las m\u00e1s rentables y de las m\u00e1s Of all the levers you have to grow, AOV is one of the most profitable and one of the most ignored. Almost everyone looks at how to bring&hellip;","_links":{"self":[{"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/posts\/5443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/comments?post=5443"}],"version-history":[{"count":1,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/posts\/5443\/revisions"}],"predecessor-version":[{"id":5445,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/posts\/5443\/revisions\/5445"}],"wp:attachment":[{"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/media?parent=5443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/categories?post=5443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strat.es\/en\/wp-json\/wp\/v2\/tags?post=5443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}